Customer Loyalty Manager

الوصف الوظيفي
Role Objectives

Bring to life a new Customer Experience journey for customers by developing a total new roadmap for both existing and new customers
Build, develop and nurture the program ensuring that it is 100% customer centric
Look for ways to personalize offers and campaigns so sales teams can easily engage and have tools to acquire new customers.

Responsibilities

· Manage the design and execution of our existing loyalty program whilst looking for opportunities to strategically develop and grow.

· Deep dive into the customer database to gather insights that can be applied to drive the business. Develop customer strategies in order to improve customer data capture and optimize recency, frequency, monetary value, Average Transaction Value and Customer Lifetime Value.

· Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the General Data Protection Regulations.

· Extract, analyze and interpret data from different sources to enable data visualization and translate findings into simple actionable insights.

· Implementation and delivery of loyalty program and other customer-related technology in-store, working closely with area managers and store managers in order to meet the required KPIs.

· Be the main point of contact for stores in regards to their daily tasks related to the program and reporting their KPIs against the brand strategy.

· Manage strategic customer projects in order to deliver them on time and within budget.

· Lead the design, execution and delivery of different disciplined testing approaches and strict campaign measurement methodology, including design and management of control groups.

· Plan and execute different customer journeys in regards to the strategic target for each of the segments defined.

· Support the Digital Marketing & CRM manager with the calendar management and execution of targeted campaigns on the agreed platforms.

· Keeps and nurture relationships with external agencies and suppliers.

· Support marketing objectives to create a consistent brand experience across all channels.

· Stay updated on CRM and customer loyalty best practices.

· Manage allocated budget.

المهارات
Skills and Qualifications

Bachelor degree (preferably in Management, Marketing, IT)
Minimum 2 years of experience working with business customers (Marketing, Trade Marketing, Sales, IT)
Bilingual
Strong analytical skills and experience in project management
Knowledge of software supporting sales and loyalty programs
Very Good communication and interpersonal skills
Ability to organize own work
Knowledge of retail would be an advantage
Proven ability to plan and manage budgets
Up to speed with current and online marketing techniques and best practices

تفاصيل الوظيفة
منطقة الوظيفة الرياض, المملكة العربية السعودية
قطاع الشركة البيع بالتجزئة وبالجملة
طبيعة عمل الشركة غير محدد
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
منطقة الإقامة المملكة العربية السعودية

https://www.bayt.com/ar/saudi-arabia/jobs/customer-loyalty-manager-4470917/