Main Accountability/responsibility
Analysis:
External market analysis/monitoring:
• Review marketplace data and make recommendations from brand/molecule implications and actions.
• Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
• Communicate information about the market and insights to support with brand strategy.
• Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.
Internal analysis:
• Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
• Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
Marketing Planning / Product Launch readiness
• Own the launch of the Integrated Insulin Management System in the affiliate
• Partner with the medical team and PRA team to create a master launch operational plan that identifies key milestones, highlights contribution work from functional partners & monitors and measures progress towards launch
• Ensure clarity on pilots objectives and KPIs and set-up the pilots to be consistent with the objectives
• Identify and build relationship with key partners for the affiliate. Align on the RACI for partnership management with the Global team
• Identify the needs of the affiliates for training and support from the IBU and Global teams
• Report progress on launch readiness to the affiliate management team and IBU/Global teams
• Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.
• Develops a strategic plan under guidance
• Participate in brand planning process and meetings
• Identifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/molecule
Planning / Customer plan and Customer experience
• Develop a customer plan to for the launch of Connected Care in Saudi based on the Global Brand Plan
• Adapt the Global customer experience map for the affiliate and lead a cross-functional team to implementation it in collaboration with the Customer Support Program team , IT and legal departments
• Work cross-functionally to localize the Connected Care brand plan solutions for the affiliate including promotional Material development and approval including Core Claims, Sales Materials, Campaign
• Work cross-functionally to determine best distribution strategy, including channel strategy (direct, pharmacy, e-commerce, etc) and kitting strategy
• Team up with the Medical affairs team to develop a though leader engagement plan and Environmental shaping activities to ensure a successful launch for Connected Care
• Team-up with the IBU and support functions to organize needed cross-functional workshops with International Business Unit (IBU)/Global
• Removes barriers that will prohibit Lilly Saudi Arabia from delivering a positive customer experience
• Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
• Develops a commercialization plan with guidance
Implementation and execution of brand strategy
• Ability to update and reflect market strategy to reflect emerging/ changing trends
• Identifies and implements next generation customer engagement solutions in collaboration with Digital Marketing Manager
• Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
• Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
• Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
• Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
• Manages vendors and groups involved with tactical development and implementation
• Creates internal communication plans with tailored messaging for key stakeholders
• Utilizes data and analytics to track key execution measures and inform key internal stakeholders
• Actively collaborates and close liaison with field-based employees to understand customer needs and to execute tactical plans accordingly
• Reviews production stocking and inventory process indicators to meet sales forecasts
• Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
External Relationship Management
• Implements initiatives with key stakeholders (particularly public sector) that are important in supporting the brand strategy
• Develop relationships with key public sector key stake holders, Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
• Effectively manage agency relationships to support brand strategy and tactics
• Engage and lead the negotiation with the respective external stakeholders from public sector to demonstrate appropriately connected care value proposition.
Internal Relationship Management
• Partner closely with functions that are integral to the brand s/molecules success (e.g sales, medical, corporate affairs and market access team) on a local, regional and global level
• Participates in and contributes to cross-regional initiatives related to the brand strategy
• Actively seeks for feedback
Measurement
• Monitors & evaluates marketing tactics and adjusting plans accordingly
• Interprets results, communicates issues/risks, and identifies opportunities for improvement
• Regularly monitors progress in metrics in partnership with management and support functions
• Makes recommendations to management based on the interpretation of results and brand/market knowledge
• Ability to answer key management/leadership questions
Educational Qualifications
• Core: Bachelor s Degree
• Desired : MBA
https://www.naukrigulf.com/brand-manager-connected-care-jobs-in-riyadh-saudi-arabia-in-eli-lilly-and-company-1-to-2-years-n-cd-10003371-jid-120521500060
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