Senior Corporate Branding and Marketing Officer
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الوصف الوظيفي · Assist in the development of the corporate marketing and branding strategy, covering both offline and online channels, and execute it in collaboration with branding agencies · Manage and effectively position the corporate identity of the company · Perform analysis on customers’ perception of the company · Coordinate tendering and purchasing of all marketing and advertising services, in coordination with Procurement · Assist Branding and Marketing in the final selection of and coordination with marketing and advertising agencies and manage overall media relations · Manage graphic designs and intranet site content and assist Digital Media with the development of the company’s internet website · Ensure all marketing collaterals developed for the company and all advertising reflect the brand as per the brand guidelines · Ensure all marketing activities are directed to increase brand awareness in the marketplace and continue building brand equity for the company · Ensure development of all cultural / documentary marketing material in coordination with the Research and Analytics Main KPIs Customer · Brand awareness/equity (aided and unaided) · Considerers rate (# of considerers / total target audience) · Compliance to cooperate identity (# of deviations from the cooperate identity guidelines / # of print collaterals reported by Internal Audit) Capabilities and Learning · Training attendance (# of training days per year) المهارات · 5-7 years experience in cooperate and mall branding and marketing including 2+ years experience in a senior leadership role · Relevant experience in KSA/GCC Competencies · Strong expertise in Marketing / Branding / Visual communication · Strong strategic thinking, creativity and people skills · Strong negotiation, coordination and time management skills · Strong communication and interpersonal skills تفاصيل الوظيفة https://www.bayt.com/ar/saudi-arabia/jobs/senior-corporate-branding-and-marketing-officer-4298402/ |
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