الوصف الوظيفي
Position Responsibilities:
Translate digital campaign strategy into a strong media and implementation plan
Develop campaign goals and KPIs to drive business growth, acquisition, user engagement, churn reductions and brand awareness across all digital paid channel
Work closely with media agency to define and quantify target audience across media channels and inform campaign set-up
Define channel investment level across campaign and phases based on strategy, plan and quantified audience
Collaborate with Content Team to deliver integrated media-content plan (regional and local)
Liaise with local Digital Marketing Managers on overall plan, investment, content integration, amplification schedule and reporting
High energy and strong collaboration skills to work closely with local market teams and deliver compelling results
Drive weekly, monthly, quarterly optimization tactics to consistently identify best performing digital channels that drive ROI
Interpret campaign performance data and drive actionable insights that can feed into digital strategies, channel performance and campaign optimizations
Review and verify correct content (post) usage and landing page against plan
Track investment progress, channel performance progress, content & message performance and Audience performance
Drive incremental actionable insights through web analytics and competitive landscape benchmarking to improve traffic acquisition, user experience and platform capabilities
Work collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimization to improve channel performance, onboard new partners, maintain accurate reporting
Oversee and allocate media budget across Paid Social, Paid Search, Display, Video and other paid media channels
Collaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging, promotions, and retention strategies.
Build relationships with all media agency and manage the day-to-day agency requirements.
المهارات
Essential Skills and Experience:
The role requires excellent business acumen and good stakeholder management as well as technical skills and experience in data analysis, defining trends and generating insights.
At least 3-5 years of digital marketing experience (managing and implementing digital campaigns across all paid media channels)
Strategic mind-set, attention to detail, and master of handling dates/deliverables
Experience defining, analyzing and reporting on digital marketing metrics
Track record of process success and flawless execution
Proactive and solution-oriented with excellent organization skills and ability to multi-task
Creative thinker with strong analytical skills—comfortable interpreting data, deriving actionable media insights (ROI) and using them to inform future campaigns
Committed to results, fearless, high-energy and focused with a strong desire to learn and succeed
Ability to collaborate cross-functionally within a fast-paced environment
Ability to understand media mix dynamics and generate cross channel recommendations
Solid understanding of data reporting and digital advertising best practices
Demonstrated ability to learn quickly, and manage change effectively
تفاصيل الوظيفة
منطقة الوظيفة الرياض, المملكة العربية السعودية
قطاع الشركة الاتصالات والشبكات
طبيعة عمل الشركة شركة توظيف
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 3 الحد الأقصى: 5
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/saudi-arabia/jobs/digital-marketing-manager-4011011/
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