Marketing Director
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Job Description *Establishes marketing goals to ensure share of market and profitability of products and/or services *Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services *Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized *Plans and oversees the organization’s advertising and promotion activities including print, electronic, and direct mail outlets *Communicates with outside advertising agencies on ongoing campaigns *Develops and recommends pricing stratgy for the organization which will result in the greatest share of the market over the long run *Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy *In charge of all marketing activities for the company Skills 5 years experience in similar positions. |
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