KEY RESPONSIBILITIES & ACTIVITIES:
• Builds strong omni-channel trade marketing strategies for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in each segment (Adult, IMF, Paediatric, etc.) leveraging segmentation data, digital insights and healthcare trends
• Coordinate and drive the translation of trade marketing strategy to tactics, including resource allocation with optimal management of resource mix
• Build deep relationships with key customers (wholesalers, distributors, retailers) to understand needs and create trade marketing campaigns including loyalty programs, commercial partners training courses, generate branding & POP materials that deliver on customized value propositions
• Serve as a liaison between Sales, Marketing, e-commerce, and analytics by sharing knowledge cross functionally to align and coordinate sales and marketing activities to trade marketing plans
• Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.
• Identify trends and insights and optimizes trade spend and performance based on the insights.
• Identify optimal omni-channel engagement activities to appeal to customers and consumers when and where they are most receptive.
• Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, licensing agreements and strategic partnerships.
• Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities, and tracking of KPIs and ROI of omni-channel campaigns
• Lead integrated business planning process
• Lead demand forecasting activities by analysing product movement, customer behaviors, market trends and industry development impact on sales strategies
• Selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentations
• Collaborate cross-functionally to generate and pursue product innovation ideas.
• Ideation, planning and budgeting, production and implementation of retail activities, including point of sales materials and promotions
• Secure necessary approvals & ensure complying with the company policies/compliance requirements
• Work with wholesalers, distributors, and retailers to adopt optimal cost structure and establish cost control mechanisms
https://www.naukrigulf.com/trade-marketing-manager-jobs-in-jeddah-saudi-arabia-in-abbott-laboratories-2-to-4-years-n-cd-10003095-jid-250821500764
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