الوصف الوظيفي
Share & implement campaign strategy, promotions, communication, P.R activities, branding & events for our centers & guests to maximize the service market share and CPUS; Assist in service campaigns launching and responsible for body & paint after sales events and P.R activities through print and electronic media.
Concede plans and execute all digital marketing campaigns through available channels (Owned Media, Paid Media and Earned media).
Manage, plan and execute all digital marketing campaigns through available digital channels (Social Media, website and google ads)
Responsible for the campaign brief details to the Advertising Agency for campaign Ad and selection of media channels booking and negotiations with the Agency including all the marketing promotion & campaign BTL materials with the agency.
Monitor Pre & Post Campaign progress and activities at the centres with the coordination of ROGM’s & Service Managers.
Plan service product branding materials for all the service centers and maintain the standards of the brand I.D in the centers and promotion.
Follow media monitoring (print & electronic) for competitors’ activities and for industry trends.
Responsible of the events for internal associates GSO -training programs, campaign events and P.R release through print media.
Implement strategies/tools for digital/online communications such as blogs, e-newsletters/e-publications, videos, and webinars.
Oversee functionality of the organization Social Platforms and web site and content management system on a day-to-day basis, ensuring content is updated as needed and keeping within brand, messaging, and legal guidelines.
Help develop and document best practices/guidelines for staff users/content contributors
Communicate the campaign & product details to GSO Management, ROGM’s, and Service Manager & F.O.D - Field operation dept.
Communicate Campaign brief & present proposals for the agency & management for the campaign creative layouts and media selection and schedule.
Discussion on the legal terms & conditions which are required for the campaign promotions & events with the legal Advisor’s team.
Communicate & arrange all the P.R activities with the agency for after sales marketing campaigns by announcing in all major newspapers and any other channels.
In collaboration with others, prepare campaign proposals to the best interest for customers & company.
Follow up Campaigns performance/implementation with Agencies. Provides campaign reports, analysis and metrics
Review and plan the required content for the social media channels and purpose required activates to achieve the agreed KPIs
Implementation of the yearly Marketing plan & activities.
Develop the brand strategy based on business direction and growth targets.
Control the product and corporate branding as per the standards in campaign communication and in-shop branding materials.
Responsible for preparing customer education, awareness reading material by preparing the campaign details & communication for the Service associates and GCC before campaign Launch.
Managing of the customer experience on all journey type and across the different touch points.
Deal with Legal Dept. for all the legal terms & conditions to launch a campaign.
المهارات
Experience under managing end to end funnel into digital customer life cycle.
Knowledge of Marketing principles and methods for design the campaign, launch, promoting, and using communication channels based on target market and audience. (Localized Campaign, Nationwide Campaign, Seasonal Campaign, Tactical Campaign).
Having GCC automotive market knowledge with having working in the Automotive dealers in Saudi Arabia.
The basic knowledge in financial transactions like Marketing budget preparation, CPUS & Service ROI reports, Marketing Activities expenditures and marketing material inventory reports.
Advanced user of all Microsoft office applications with major fluency in Excel.
Fluent in speaking, writing and listening of the English language.
Bachelor’s Degree in Marketing or any related filed.
At least 8 years of experience.
Digital Marketing Analysis: the ability to interpret the results of many digital marketing tools.
Time Management: Preparing, Submitting & Presenting the projects as per the timeline.
Achievement/Effort: Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Mathematical and Analytical: Ability to perform basic mathematical and analytical computation.
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Inductive Reasoning: The ability to combine pieces of information to form.
Digital background.
تفاصيل الوظيفة
منطقة الوظيفة جدة, المملكة العربية السعودية
قطاع الشركة الاستعانة بالمصادر الخارجية للعمليات التجارية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 8
منطقة الإقامة جدة, المملكة العربية السعودية
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/saudi-arabia/jobs/marketing-senior-manager-4397526/
نسخة للطباعة 
ابلغ عن اعلان مخالف