About the position:
This is a high profile and demanding role that could be based in Jeddah or Riyadh , working on the jewel of skin cleansing category in fast growing and most competitive regions in the world.
The market has clear segments in terms of Beauty, Care and Hygiene. Skin Cleansing brands by Unilever in this region are LUX, Dove & Lifebuoy. Each of the brand has a distinctive role in driving Skin Cleansing Category Strategy. Lux cleansing globally is a 1.2-billion-euro brand with strong footprint in KSA and #1 brand in KSA, This is a high-profile challenging role, working on Lux for KSA. The category is very competitive & dynamic with intense competition across markets & needs to be managed with speed, rigor & sound business understanding
Main Accountabilities:
Drive the relevant jobs to be done for each market as per the brand building model through:
Understand Brands & competition 6Ps driving specific actions on them where required & own them with wider category team & creative agency
Understand the brand business targets, make and deploy plans to achieve the set brand KPIs in line with the consumer understanding, market dynamics & resource constraints
Use systems such as ACNielsen and Tracker to analyze the current business and assess brand performance and set action plans to grow business & win in market
Understands each market dynamics across Arabia - planning & activating the brand according to those dynamics.
Works with Below The Line (BTL) agencies to deliver exciting activation in the market to the consumers
Responsible at a format level to manage process, profit margins and budgets
Is responsible to manage large budgets in terms of spend and cost allocation (e.g. agency cost, sampling cost )
Manages the promotional investment budget and manages the promotional intensity with the category team.
Is responsible for launch planning, implementation and evaluation of the innovation mix
Operations management & central point for solution of operational problems e.g. stock issues, sales gaps to address issues, set action plans and follow up implementation
Key Requirements
Passion for consumer & a good understanding of brand management with experience of leading innovation projects
Strong operational skills coupled with good analytical skills and the ability to dive into business & brand performance leading discussions on issues & opportunities in the market place
Passionate about digital, wanting to learn something new & values being close to the consumer understanding their motives, drivers, barriers and needs.
Strong Bias for Action focused on driving the right decisions that can grow the business
Team player to lead both internal & external cross functional teams
2-3 years of marketing experience
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