الوصف الوظيفي
• Manage the website content, monitor ongoing evolution and propose strategies and features as appropriate.
• Manage Social Media marketing campaigns and day-to-day activities including:
o Curate relevant content to reach the company’s ideal customers.
o Create, curate, and manage all published content (images, video and written).
o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
o Conduct online advocacy and open stream for cross-promotions.
o Develop and expand community and/or blogger outreach efforts.
o Create, maintain and execute a Content Calendar and posting schedule.
o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
o Design, create and manage promotions and Social ad campaigns.
o Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Write and dispatch email marketing campaigns.
المهارات
• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Fluent in Arabic and English
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Highly creative, positive, passionate and able to self-manage.
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research.
• Experienced in Oracle Eloqua or other Marketing Automation software is a strong asset.
• Highly knowledgeable in the principles of “Search and Social”.
• Possesses functional knowledge and/or personal experience with WordPress.
• Knowledge in Graphic Design & principles of Photography is a plus.
• Experience in ad copy-writing is a plus.
Education
Marketing, Communications, Advertising, Public Relations, Media Studies, Business or related
تفاصيل الوظيفة
منطقة الوظيفة جدة, المملكة العربية السعودية
قطاع الشركة البيع بالتجزئة/البيع بالجملة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 3 الحد الأقصى: 8
منطقة الإقامة جدة,المملكة العربية السعودية
الجنس ذكر
الشهادة بكالوريوس/ دبلوم عالي
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/saudi-arabia/jobs/digital-marketing-specialist-3755681/
نسخة للطباعة 
ابلغ عن اعلان مخالف