Channel Performance & Optimization

الوصف الوظيفي
A. ROLE & CONTEXT

Purpose:

Starlink is looking for successful track record to drive revenue, user acquisition and brand awareness for the company.

Context:

Creating and executing a strong performance marketing strategy & execution plan

B. ROLE ACCOUNTABILITIES

Responsibilities

Responsible for in-channel (current channel) growth for our partners by developing and managing specific growth projects that help optimize in-channel performance
Constant development / improvement of the standard “playbook” for each channel to centralize the “how to play” in one actionable standard file.
Analysis of current state of brands within all current marketplaces and identification of improvement opportunities. 
Help develop and execute specific growth projects, working hand to hand with multifunctional teams.
Provide input for escalation tool development with Data & Tech for recurring processes. 
Break down and prioritize improvement projects for each business partner for its execution.
Operational Productivity Optimization
Business Productivity Optimization
Campaigns Performance Optimization
Quality of Sales Optimization
Revenue Optimization
Operational Performance Gap Analysis and Root Cause Identification
Business Performance Gap Analysis and Root Cause Identification

المهارات
C. EXPERIENCE AND QUALIFICATIONS

Have 3-5 years of experience in the same field and understand what the main drivers to success are.
Strong data analysis and translation to actions.
Leadership qualities to organize and manage growth projects.
Experience in commercial strategy development and implementation.

Minimum Entry Qualifications

Bachelor’s degree in marketing, advertising, business, or in a related field.
A minimum of 2 years’ experience in Channel Performance & Optimization
D. SKILLS

Analytical Skills

The role of a Performance Marketing Manager involves quite a few analytical functions, such as estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.
Strategic Skills

Setting up, managing, and optimizing campaigns to display ads and retarget them across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms.
Decision-Making Skills

Resourceful and demonstrate a thorough understanding of key performance metrics on various channels. Being highly driven with quick decision-making skills will help orchestrate and execute large campaigns.

Other Skills

Capable to work with multi culture/nationalities
Maintain punctuality and professionalism
Creative, innovative mind-set and leadership personality

تفاصيل الوظيفة
منطقة الوظيفة قطر
قطاع الشركة التجارة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1

https://www.bayt.com/ar/qatar/jobs/channel-performance-optimization-4524218/