الوصف الوظيفي
Business Unit: Starlink Qatar
Department / Section: Marketing
A. ROLE & CONTEXT
Purpose:
Starlink is looking for an experienced Arab Segment Subject Matter Expert who can align marketing activation by intensifying media, customer story and thought leadership content to drive more engaged, connected customers.
Context:
Converging closely with business leaders and marketing functional experts to better leverage resources and expertise.
B. ROLE ACCOUNTABILITIES
Responsibilities
Building a deep understanding of the customer segment (personas, journey mapping) and competition, to clearly define our positioning within the segment, our messaging, and strategically build the marketing plan to drive value and cross sell.
Communicate segment strategy and plan to commercial leadership and cross functional stakeholders (BU, Channel and Offer Marketing) to inspire team and enable implementation of an aligned plan.
Delivering an innovative, customer centric marketing plan to support the annual business plan; update on a quarterly basis to support investment guidance and changes to customer needs.
Strategically leverage and amplify customer stories, and executive and/or subject-matter-expert speaking engagements within your marketing plan.
Apply analytics to monitor, measure and evaluate effectiveness of marketing programs and action key opportunities (lead management, performance measurement) to manage strong return on marketing investments.
Driving thought leadership and collaboration by interfacing with key stakeholders (local and global BU teams, all internal cross functional team members, agency teams, and industry associations).
Developing relationships with local user groups, technology along with industry associations.
A/B Testing of how to convince customers using different sales pitch approaches
Create a conjugal between Human Psychology and Ooredoo Sales Approach.
Bring Psychology touch to Ooredoo Sales Process.
Shall do research on Ooredoo Customers Emotional/Thinking/Decision Making Patterns
Shall do research on Agents Sales Pitch Tones and Variations. And how to perfect them.
Coach Agents based on above research conclusions
Continuous Behavioural/Sales profiling of 50+ Arab Agents
Bucketing agents into Best, Average & Under performers
Keeping check on the quality of sales pitches for each campaign
Strengthen campaign planning, digital engagement, and execution to drive marketing investment that delivers greater ROI.
المهارات
C. EXPERIENCE AND QUALIFICATIONS
Have 3-5 years of experience in the related field and understand what the main drivers to success are.
Creativity, and a high degree of initiative and pro-active management.
Proven track record of developing and translating business objectives into innovative and disruptive programs.
Minimum Entry Qualifications
Bachelor’s degree in marketing, advertising, business, or in a related field.
A minimum of 2 years’ experience in Channel Performance & Optimization
F. SKILLS
Strong communication, presentation and budget management skills.
Ability to work well with multiple levels within the organization, and mentor junior levels.
Open to change and must embrace the concept of continuous improvement.
Other Skills
Capable to work with multi culture/nationalities
Maintain punctuality and professionalism
Creative, innovative mind-set and leadership personality
تفاصيل الوظيفة
منطقة الوظيفة قطر
قطاع الشركة المحاسبة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
https://www.bayt.com/ar/qatar/jobs/arab-segment-subject-matter-4524211/
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