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الوصف الوظيفي Overseeing Design and Developments of Website Monitor Web analytics and internal data sources Supervise all activities and product development Work closely with web development and technical teams Prepare reports and analyse conversion numbers Developing SEO/PPC Strategy/Marketing Plans Constantly track competitors and stay abreast of sales comparison data Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting Develop and implement e commerce strategy , research market in order to discover new trends and technologies as a result improving website performance Work with developers to improve website speed Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition Analyse various data in order to deliver data driven strategies for delivering top performance and achieve kpis for the e-commerce team Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media Develop content calendar and oversee website uploads and landing pages development Ensure that the e-commerce team adheres to the internal company policies and Project Development and Presentation The E commerce Manager will liaise directly with upper management and present their plans for any new advances or initiatives to improve the company’s online presence and e-sales المهارات Communication: Excellent written and oral communication skills, must be able to clearly describe job duties to those they supervise, and lay out full plans to the management Technical Understanding: A strong grasp of modern technology and social media is essential to the job of an E commerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy Flexibility: The job of an E commerce Manager is unpredictable. Candidates must be willing to work long, irregular hours when needed. Experience developing and overseeing digital marketing strategies Excellent understanding of web design and web analysis Understanding and experience in UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics Knowledge of digital marketing channels such as PPC ,SEO, Social Media Display and affiliate marketing channels تفاصيل الوظيفة |
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