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الوصف الوظيفي • Lead all three core Ecommerce functions: Digital Marketing, Web Merchandising and Content • Drive monthly and yearly revenue budget and targets setting in coordination with individual category heads and finance • Formulate and drive monthly trading & promotional planning with Buyers and Category Managers which in turn drive marketing, visibility and merchandising plans • Plan and execute end to end marketing and visibility plan covering SEM (adwords / affiliate), app, website, mobile web, social media, e-mail newsletters, SMS, press releases, app notifications and other marketing channels • Drive daily tactical asset plans with merchandising and marketing teams • Ensure effective web merchandising and ‘searchandising’ • Ensure smooth catalogue listing on website with media rich content for a rich user experience • Continually enrich UI & UX by identifying and driving new feature additions and improvements on website as well as app • Ensure continual SEO optimization المهارات • Managing e-commerce function(s) and relevant commercial & technical background with knowledge on e-commerce platform such as Magento / similar • Leadership skills and management experience • Ability to identify and drive continual process improvements • Ability to track competition moves, promotions, product highlights and make strategic as well as tactical moves • Up to date industry knowledge تفاصيل الوظيفة https://www.bayt.com/ar/kuwait/jobs/e-commerce-manager-4510893/ |
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