Key areas of responsibilities
- Digital Marketing & Ecommerce- Management of Acquisition, re-targeting, and Conversion Channels
- Social Media - Engagement and growth of online community
- Content Marketing- Execution of content strategy and content calendar
- Reporting and analysis - Monitoring key KPI’s and reporting on them on a daily, weekly, monthly ;
Duties Your responsibilities will include (but are not limited to):
- Digital Marketing Acquisition- Implementation of SEO best practice for organic traffic, Paid Advertising (Google Adwords, Google Shopping, Facebook and Instagram), Affiliate marketing and re-targeting
- Customer retention & Email Marketing -you will work closely with the senior merchandiser on the email campaigns and customer retention email programs for the various segments we have including loyalty, retention, reactivation
- KPI Reporting & analysis- A big part of the job is measurement and analysis. You will be required to produce daily, weekly and monthly ;
- Social Media- Management of Facebook, Twitter, Instagram, Pinterest accounts - producing content for the channels and ensuring we engage with our ;
- Content management - Management of all content on the websites
- Updating of Product Feeds
- Setting up campaigns and promotions on the website
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