Digital Marketing and Brand Manager
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الوصف الوظيفي Email campaigns – set up, distribute, monitor and analyze B2B and B2C email marketing campaigns Create SEO-optimized copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports PPC campaign management – Maintaining the Google AdWords Campaign, keyword research, campaign set up, monitoring and reporting Work with the Digital Marketing Manager to ensure all client needs are met and all projects are completed on time and to budget Conduct on-site and off-site SEO audits and competitor analysis for clients and report back to the Digital Marketing Manager Carry out SEO outreach and link building Implement and maintain SEO strategies Use Google Analytics and report on key digital marketing campaigns for each client Help to monitor brand mentions across the web – and respond to any customer complaints in a timely and professional manner Ensure client KPIs are met across all digital marketing activity Liaise with the in-house designers to create online and offline marketing material for a range of clients Work with the PR department to help distribute brand and client information and news across the web Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns المهارات Strong copywriting and communication skills A strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, PPC, Social Media, Affiliate Marketing, Email Marketing Experience in affiliate/influencer marketing Content creation (text and video) Social media marketing experience A good working knowledge of the major analytics programs – specifically Google Analytics and Google AdWords Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns Excellent analytical and reporting skills Strong team-player Strong organization skills Previous blogging and online copywriting experience preferable تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/digital-marketing-and-brand-manager-4469435/ |
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