الوصف الوظيفي
Job Overview:
The Brand Manager will own & champion brand strategies, product & commercial innovations within the set guidelines of brands’ portfolio. He / she will be primarily responsible for developing marketing strategies and capabilities focusing on finding new business leads and to engage customers across various marketing channels (Modern, Traditional, Pharmacy & Omnichannel) while maintaining brand integrity in every aspect.
Key Responsibilities:
Analyze brand positioning and consumer insights.
Shape and communicate company vision and mission.
Establish performance specifications, cost and price parameters, market applications and sales estimates.
Carry out market research to keep up to date with customer trends, competitor activities.
Monitor market trends, research consumer markets and competitors’ activities.
Developing and maintaining social media platforms and digital campaigns and monitor consumer engagement.
Measure and report performance of all marketing campaigns and assess ROI & KPIs.
Manage marketing budget and demonstrate efficient and effective investment approach.
Collaborate with sales team & monitor stock level, sales volume, revenues and cost against forecast and adapt plans to improve the sales performance of the products and services.
Develop innovative growth strategies.
Align the company around the brand’s direction, choices and tactics.
Presenting performance reports to senior management on regular basis.
المهارات
Qualifications and Key Skills:
Degree in Marketing or a related field
Proven working experience as Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and formulating effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Have good analytical thinking make data-driven decisions based on what really matters
IT knowledge / skills including working in ERP or Oracle system / SAP will be an added advantage
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة السلع الاستهلاكية سريعة التداول; صناعة السلع الاستهلاكية المعبأة; البيع بالتجزئة وبالجملة
طبيعة عمل الشركة غير محدد
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري $4,000 - $5,000
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 5
منطقة الإقامة الإمارات العربية المتحدة
الجنسية الدول العربية; الدول الناطقة باللغة الإنجليزية; الهند; باكستان; جميع دول افريقيا; دول أوروبا الشرقية; دول أوروبا الغربية; سريلانكا
الشهادة بكالوريوس/ دبلوم عالي
العمر الحد الأدنى: 24 الحد الأقصى: 40
https://www.bayt.com/ar/uae/jobs/brand-manager-4662034/
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