الوصف الوظيفي
Key Responsibilities:
Marketing department lead in charge of developing marketing and digital strategies for Lexus new and preowned vehicles, aftersales as well as an overall communication strategy in line with Lexus standards and Brand positioning.
Define and implement on time, cost and quality, the annual marketing plan within the given budget to deliver volume and profit target.
Work with the digital manager to implement the right digital and social media strategy in the world of 2021 matching digital audience’s needs of today and beyond on all Lexus platforms and paid digital media aiming to position Lexus as a Digital leader in Premium. “Breakthrough mindset”
Animate, influence and own the client/agencies’ relationships (Creative, Media, Social Media, Website & Event) in leading all input and output executions to deliver on Lexus “Experience Amazing” tagline and luxury lifestyle positioning.
Collaborate with sales (retail, corporate, government, SME & fleet), aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets (sales & profit).
Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.
Work closely with Lexus International, and Middle East Representative Office) to ensure Principal support and compliance with brand vision and marketing communications standards.
Lead the quarterly marketing promotional activation linked with pricing and product department
Implement brand events to deliver luxury lifestyle and “Experience Amazing” positioning
Own Marketing Budget Management
Further strengthen the Lexus brand in the UAE. Transformation of the digital journey to ensure
المهارات
Minimum Qualifications and Knowledge: University graduate level with Major in Marketing
Minimum Experience:
5+ years of experience in marketing communications in the Middle East, with an understanding of the local culture and context
Experience in brand management is a must in the Lexus context
Luxury and automotive background is a plus
Previous experience with Japanese principals and understanding of Japanese business/working methods
Job-Specific Skills:
Excellent English written and verbal communication skills (Arabic preferred)
High focus with an excellent attention to detail
Experienced in managing and challenging multiple agencies (creative, media, digital, PR, social media and event management agencies)
Strong focus capability required to manage Lexus overall business unit budget. Ability to be pragmatic in finding solutions and cost saving mindset are critical.
Creative mindset to always find new ways of doing things and execute never been done before marketing/brand executions
Digitally savvy and extremely curious to be on top of the latest digital trends and to engage stakeholders on future vision
Capability to implement brand and marketing activities with customers always in mind to consistently improve the Lexus experience
Excellent interpersonal Skills
Developing the marketing strategy for new and existing products and overall implementation of the Brand strategy.
Behavioural Competencies:
Proactive with leadership attitude
Strong team player
Creative mindset
Positive attitude
Always ready to deal with challenges and come up with solutions
Open minded spirit to think differently
Know how to prioritize tasks
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة المحاسبة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 5
منطقة الإقامة الإمارات العربية المتحدة
https://www.bayt.com/ar/uae/jobs/sr-marketing-manager-lexus-dubai-4396014/
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