Job Description and Requirements
Purpose of the role:
The Assistant Brand Marketing Manager provides project management and administrative support, assists with marketing operations and sales support . Works on implementing special projects according to agreed timelines and special requests.
Position Responsibilities:
Assist to develop and execute all aspects of Marketing and Communications, Branding, Advertising and Promotions for the brand.
Conceptualize and design multi-channel marketing campaigns.
Liaise with the agencies, external suppliers & in house graphic designers for the implementation of ATL and BTL marketing campaigns.
Assist in development and distribution of marketing collaterals.
Organize and coordinate launches, road shows and events.
Provide data& ROI analytics related to marketing campaigns for management review.
Work with the operations team on the execution of marketing plans and sales promotions.
Create Marketing Budgets and adhere to financial guidelines.
Create timeline for when things need to be ordered, submitted, completed, etc.
Communicate regularly with franchisees to understand their marketing needs then guide them in the planning and execution of marketing campaign & promotions.
Maintain and enrich all external perceptions of the brand.
Identify trends and insights, an optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal terms to create landing pages and optimize user experience
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.akhtaboot.com/en/uae/jobs/dubai/129757-ASST—BRAND-MARKETING-MANAGER—-F-B-WESTERN-CONCEPTS-at-Mac-Group