Job Description and Requirements
Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Duties of the Marketing & Communications Lead include but are not limited to:
Develop marketing strategy and execute programs aligned to the strategy. Programs can include advertising, internal communications, recruitment marketing, events & sponsorships, collateral/credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise/brand and award/company recognition, among others
Develop and oversee implementation of internal communications activities to support: Accenture leadership, employee engagement and retention efforts, employee experience and “great place to work” activities, among others
Provide strategic counsel to leadership teams and key stakeholders, and advise them on communications strategy and messaging to internal and external audiences
Support the Accenture strategic priorities and continue to build the Accenture brand
Oversee program execution to ensure successful completion in terms of quality, effectiveness, time and budget. This includes tracking and reporting results metrics and success measurement
Own end to end process of marketing campaign ideation, planning, production and execution across the organization
Work with members of the local marketing team, regional marketing contacts and the other leads, broader marketing communications team and other areas of the Accenture business
Drive the conception, design, resourcing, implementation and measurement marketing programs.
Format content deliverables POVs, snackable, digital, client stories
Manage the process of developing content getting our content into the right places and systems
Develop digital marketing strategy for all campaigns
Work with industry and geo internal teams to raise the profile of our content with our people in our communications vehicles.
Ensure that the local marketing strategy & plan is aligned with the local PR plan. Working closely with the local PR lead to ensure visibility of Accenture & leadership team.
Qualifications
REQUIRED QUALIFICATIONS Basic Qualifications:
Bachelor’s degree and a minimum of 7 years’ professional work experience in Marketing
Diploma preferably in Marketing, Political Science, International Relations, Management School, and Social Sciences.
Preferred Qualifications:
Strong project management experience
Strong content development experience (managing the process from inception through go-to-market) and understanding of brand elements and how to apply them to local campaigns.
Strong experience in event management logistics
Experience in B2B marketing
Strong experience with digital campaigns, understanding of social media (LinkedIn and twitter)
Exceptional written, content development, presentation and oral communication skills in English
Proven experience in client credentials/ case study and marketing collateral development
Proven experience in metrics-based marketing programs and ROI
Experience with technologies and best practices for web design, web production, and creative design across multiple platforms.
Professional Skill Qualifications:
Broad overall business acumen, industry knowledge, knowledge of Accenture’s areas of business
Understanding and ability to originate and apply marketing concepts
Budget management and financial reporting skills
Ability to manage and build relationships in a matrixed organizational environment
Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Accenture
Ability to manage multiple projects under tight deadlines with multiple stakeholder
Ability to develop and apply creative solutions to complex issues
High attention to detail and quality control
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.akhtaboot.com/en/uae/jobs/dubai/115426-UAE-Marketing—-Communications-Lead-at-Accenture
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