الوصف الوظيفي
• Develop the go-to-market strategy and growth plans for pre-launch and live games
• Work with product stakeholders and management to define marketing goals and develop marketing budgets
• Manage a marketing team to implement marketing campaigns effectively and achieve targets
• Create strategy for identifying, testing and evaluating new marketing channels and tactics
• Manage relationships with external channel partners
• Use analytical and modeling skills to understand channel economics and optimize marketing activities
• Work with product and engineering teams to design and develop features and tools that improve user acquisition and retention
• Manage SEM , direct team on tactical execution of program across all lines of business, inclusive of budget management, optimization, bid strategies, measurement, etc.
• Work closely with internal media team members and counterparts across Marketing to ensure that the SEM program strategy is in line with broader KPIs and advertising/line of business objectives.
• Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies.
• Conduct frequent competitive analysis
• Leverage data and analytics insights as a key driver of ongoing program strategy (optimization plans, integration of audience segmenting capabilities, test and learn agendas, etc.)
• Develop test and learn opportunities: Maximizing conversions by devising cutting edge Campaign structure, Ad Copies and conversion optimization.
• Ensure measurement tactics are executed flawlessly with a clear and effective reporting structure
• Look for opportunities to include new technologies and innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaign learning
• Execute the Performance Marketing team’s strategy through paid search and paid social channels (e.g., Google, Bing, Yahoo, Facebook, etc.)
• Optimize campaigns through rigorous testing with a focus on improving efficiency and/or driving incremental scale
• Work alongside our Creative team to develop and test new concepts that will make our marketing more engaging and efficient
• Develop acquisition strategies that introduce new consumers to not only our eyewear, but also our emerging products, like vision services
• Partner with our Product teams to improve our landing pages so that customers have simpler, quicker, and all-around lovelier experiences finding the products and information they’re looking for.
المهارات
• 3+ years of expertise in designing lead nurturing campaigns and responsible for driving customer acquisition for a subscription or highly considered consumer product. DTC experience required.
• Experience working at an early stage, lean start-up where you’ve had to wear many hats
• Fluency with Salesforce Marketing Cloud (or another robust enterprise ESP), including Journey Builder. Hands on experience building and executing emails.
• Ability to design and code emails
• Strong written communication, attention to detail, and project management skills
• Strong analytical ability. Understand funnel performance, designing experiments, and measuring results. Basic SQL skills.
• Grit and willingness to test continuously. Always coming up with new ideas to improve performance.
• Doesn’t crack under pressure (i.e. laughs, doesn’t cry) when holding 12 plates that are spinning at the same time, while standing on the tip of a rocket at launch. Able to pivot gracefully.
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة التسويق
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
منطقة الإقامة الإمارات العربية المتحدة
https://www.bayt.com/ar/uae/jobs/performance-marketing-manager-3850382/
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