الوصف الوظيفي
• Assist in the development, creation and execution of comprehensive marketing plans, promotions and programmes, both short and long term, to support the company’s sales and revenue objectives
• Direct agency partners on implementing all promotional/collateral materials and approved initiatives on the marketing calendar. Includes all steps from writing creative briefs to creative development through production, adhering to budgets and post programme measurement
• Follow up frequently (twice a week on average) on how social media advertising is optimised
• Manage defined marketing budget dedicated to local restaurant support and direct areas of management
• Manage strategy, lead messaging calendar and develop materials for:
o eClub database growth and retention
o Social and online media
o Third party conversion tools: OpenTable, Trip Advisor, Zomato, etc
• Manage cross-departmentally and across levels to drive timely results
• Manage communication with Joint Venture Partner, including telephone calls, written documentation and emails
• Support the field teams with their marketing communication and advertising needs
• Measure and communicate sales and profit results of completed programmes
• Maintain a consistent corporate image throughout all product lines, promotional materials, and events
• Lead, manage and develop Guest Relations. Serve as a thought leader to improve processes, reporting, communication and steps for resolution
المهارات
• Project Management - develops project plans; coordinates projects; communicates changes and progress
• Planning/Organising - prioritises and plans work activities; uses time efficiently; sets goals and objectives
• Social Media - use of, analysis of what works and what does not; use of ad manager where present (that is, Facebook)
• Business Acumen - understands the business implications of decisions; demonstrates a knowledge of the market and competition; aligns work with strategic goals
• Cost Consciousness - works within approved budget; develops and implements cost saving measures; contributes to profits and revenue
• Oral Communication - listens and gets clarification; responds well to questions; demonstrates group presentation skills
• Written Communication - writes clearly and informatively; varies writing style to meet needs; presents numerical data effectively
• Teamwork - balances team and individual responsibilities; exhibits objectivity and openness to others’ views; works collaboratively with all levels of the organisation to successfully implement plans and programmes
• Leadership - displays passion and optimism; inspires respect and trust
• Change Management - develops workable implementation plans; communicates changes effectively; builds commitment and oversees resistance. Demonstrates adaptability in a fast paced, entrepreneurial, multi-cultural environment
• Quality - accuracy and thoroughness; looks for ways to improve and promote quality
• Innovation - displays original thinking and creativity; develops innovative approaches and ideas
Experience
• Minimum of 8 years’ marketing experience in Food and Beverage sector, preferably multi-unit
• Experienced in marketing promotions, budget management, project management, website and new/social media programmes, and managing outside vendors including, but not limited to, advertising, photography, and public relations
• Demonstrable experience in traditional marketing, “hard sales” and liaising with promoters
• Familiar with the market in Dubai and Gulf countries - well developed relationships
Personal Characteristics
• Hands on self-starter who works well with limited supervision
• Tactical, sharp, commercially astute, strategic thinker; able to see the big picture
• Determined, energetic, enthusiastic, dynamic and passionate
• Pragmatic, solid, dependable, entrepreneurial; innovative in thinking and takes the initiative
• Proactive; can do attitude and makes things happen
• Methodical; process driven
• Actively engages with contacts and seeks to build strong connections to the benefit the business
• Driven, flexible and highly credible; commands respect
• Attention to detail with consistent follow up and follow through
• Able to build his/her own infrastructure; not reliant on the established structures of a large organisation to operate successfully
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة المطاعم/الخدمات الغذائية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
الرقم المرجعي للوظيفة JB3850147
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأقصى: 8
منطقة الإقامة الإمارات العربية المتحدة
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/uae/jobs/marketing-manager-food-beverage-3850147/
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