Marketing Analyst
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الوصف الوظيفي Leads the company in using data and analystics to understand results and chart future actions. Helps provide data in a way that is leverageable in overall decision making. Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement Interprets financial data and understands the implications to the business to assist the Marketing Director and Marketing team with the development of a viable Marketing strategy and tactics Reviews competitive market data across marketing channels to influence future project work. Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day. Produce analytics and derive insights that help increase sales by developing customer loyalty, improving marketing efficiencies, and identifying customer trends that influence our go-to-market strategy. Produce reports to describe and analyze customer behavior and customer response analysis to marketing efforts Extract large amounts of complex data from databases and synthesize into compelling presentations that help communicate and educate the organization on customer behavior, market trends and company performance trends Create ad-hoc reports as necessary for marketing projects that support our go-to-market strategy. Strong knowledge of Nielsen’s reporting systems, euro monitor and retailer data. Recommend test or roll-out changes to improve efficiency or effectiveness of future campaigns Provide offer recommendations based on analysis and business needs Develop and maintain trend reporting and KPIS that provide insights of Rewards members and Marketing activities to the business المهارات Expert understanding of the management and development of winning brands within an FMCG environment is essential. High level of commercial awareness within an FMCG environment Understanding of the Retail Marketplace across the GCC At least 2 years experience In a Marketing Analyst role Strong influencing skills are vital in the engagement of site manufacturing, selling & distribution teams to deliver the Brand Drive Plan Works to high standards and is always looking at ways to continuously improve Works hard to improve the company’s success through best practice initiatives Excellent communications skills (English & Arabic preferred) Strong presentation skills – written (power point, word) and verbal Establishes rapport and trust quickly – good relationship builder Strong analytic skills and usage of Nielsen, Euro monitor, retail data, Excel, SAP تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/marketing-analyst-3846009/ |
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