الوصف الوظيفي
Our client is now recruiting for a Communications & Consumer Insights Manager. You will be directly reporting to the HOD - Marketing Manager
Objectives
Strategic role:
Digital Marketing, Market Research, Communication Management, Consumer Experience, Brand Awareness, Event Management
• COMMUNICATION MANAGEMENT
Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability
• DIGITAL MARKETING
Develop digital presence (website, social media, ecommerce…) + monitor competition
• MARKET RESEARCH
Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand health tracker
• CONSUMER EXPERIENCE
Propose plan for Consumer Experience Enhancement + mystery shopper visits
• BRAND AWARENESS
Monitor and improve brand awareness, image, equity, loyalty
• EVENT MANAGEMENT
Coordinate events (Gulf food, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.)
• PUBLIC RELATIONS
Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference
Functional role:
Content Creation, Brand Management, Speech & Press Releases
• BRAND MANAGEMENT
Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors
• CONTENT CREATION
Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.)
• SPEECH & PRESS RELEASES
Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements)
• Visit Market 1-2 days/ month
المهارات
Age: 25 to 34 YEARS. Male or Females
QUALIFICATIONS
Academic degree-Post Graduate in Marketing Management
Proven Experience:
• More than 5 years of experience in Communications, Brand Management, & Consumer Experience
• Preference for Food Industry & FMCG professionals
Technical Capabilities
• Expertise in Digital Marketing
• Expertise in Public Relations management
• Expertise in Customer Experience management
• Expertise in Communication and creative ideas
• Expertise in Event Management
• Experience and good knowledge of MEA market (customers, local culture, competition)
• IT/Computer: MS OFFICE
Business Understanding
• Strong knowledge of Marketing
• Strong Knowledge of the media practices and communication (internal & external)
• Company Objectives and Strategies
• Knowledge of Customers, Trade, Channel Development
• Knowledge of Digital Media
• Knowledge of Event management
• Strong knowledge of customer engagement
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة وكالات التوظيف/التوظيف
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
الرقم المرجعي للوظيفة JB3809328
المرشح المفضل
المستوى المهني إدارة
https://www.bayt.com/ar/uae/jobs/communications-consumer-insights-manager-3809328/
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