الوصف الوظيفي
Position Summary
Adapt Area & Cluster MCPs to achieve sub-region net sales, gross margin, and share objectives, implement the marketing strategy supporting the stated commercial objectives for the assigned brands. To conceptualize, plan & lead local brand activations to help grow faster than category, achieve higher consumer engagement and improved brand equity of assigned brands, thereby leading to improved shares & business health.
Universal Accountabilities
• Ownership & direct responsibility for planning & implementing the annual marketing cycle plan and control over associated budgets
• Responsible for analyzing and proposing strategic changes to range pricing and packaging,
• Designing and supervising execution of local promotions to increase consumer engagement
• Monitoring and periodic reporting of critical elements of competitive actions related to product, price, distribution, visibility and promotions.
• Local planning, analysis and close collaboration with sub-region commercial teams to enhance visibility, distribution width and depth solutions, and establish portfolio ranging needs by channel and market.
• Provide category updates and changes in critical retail audit elements to commercial team like volume & value share, AUP, distribution wins and losses and source of volume wins and losses for EHI and competition.
• Adapt trade stories provided by Area Category Development team to support commercial team in range listings, shelf space and visibility enhancement.
Specific Accountabilities
• Structure sub-region Marketing Cycle Plan as part of Annual Business Plan process adapted from Area/Cluster MCP
• Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks
• Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels, must be planned at ABP time and reviewed quarterly
• Manage relationships with BTL and digital agencies to ensure local planning and execution of activities
• Critically analyze Nielsen audit data and category trends and review pricing, portfolio and distribution for business segments vs. competition in major markets
• Work with finance to analyze business segments for range volume, net sales and gross margin and issue updates to Cluster leadership and commercial teams
• Monitor and track competitor promotional activity
• Ensure that A&P;spending and phasing is as per ABP/QF planning
• Liaise with Area CatDev team to source decks that can be adapted to support segments growth in modern trade channels
• Liaise with and update Cluster/Area Marketing teams for periodic information and data uploads as part of Cluster/Area reviews
المهارات
Required Skills and Experience
• Degree or equivalent required with an emphasis on Business, Marketing or similar
• Significant managerial experience in brand, shopper marketing, category management, and digital marketing in a multi-national corporation
• Solid understanding of key accounts and traditional trade retail environments
• Agency and supplier management experience
• Fluent English with cross-market/multi-cultural exposure
• Ability to effectively communicate to and lead internal and external teams
• Demonstrated competencies in influencing, collaboration, team leadership, change management, strategic thinking and achieving results in alignment with business goals.
Working Relationships
• Reports to Cluster Marketing Director (Distributor Markets)
• Key relationships internally with Area Sales Managers, Finance and Supply Chain, Area Sr. Manager Batteries, Sr. Manager Lights, Sr. Manager Autocare, Marketing Director International, Cluster Marketing Director, Cluster Brand Managers, Brand Activation Managers,
• Externally with agencies and suppliers.
Work Environment
• International travel requirements - (up to 25%)
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة النفط/الغاز
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
الرقم المرجعي للوظيفة JB3791075
المرشح المفضل
المستوى المهني إدارة
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/uae/jobs/brand-activation-manager-3791075/
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