الوصف الوظيفي
Job Requisition ID: 129561
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
About the Role
This role is responsible for the end-to-end objectives of the digital marketing plan, website customer plan calendar, Paid Search & SEO, media buy planning & execution working closely with the website agency.
The job holder is responsible for the digital marketing execution across the MENA markets.
Key Accountabilities
Paid Search
Specifically on a day-to-day manage external agency relationships -
Briefing seasonal campaigns, promotions, and trading priorities
Supporting the development of market forecasts by month to meet business ROAS and profitability targets
Compiling progressive latest estimates across key markets and briefing intra-week optimisations
Supporting with ad hoc analysis, weekly/monthly reporting, campaign wash-ups and Quarterly Business Review
Weekly tracking statuses of full year BAU and experiment roadmaps
Maintaining best-in-class account hygiene through account audits and competitor benchmarking
Proactively seeking out third party products to boost channel performance and insights
Managing local language ad copy translations and asset production, ensuring seasonal and market relevance
Running the PPC dashboarding bug trackers and escalating issues/data discrepancies as necessary
Supporting with feed management strategy and optimisations
Work with internal stakeholders -
Maintaining cross-channel principles from budget prioritisation to omnichannel test & learn campaigns
Effectively representing paid search in all appropriate forums, proactively promoting the channel’s visibility and educating counterparts
Search Engine Optimisation (SEO) Management
SEO agency management: Working closely with the external SEO agency to deliver against the business organic search strategy.
Reporting: Hands-on on working in SEO across technical, outreach and content projects, and be able to effectively report on all deliverables to senior stakeholders.
Stakeholder management: Maintain close relationships with the search agency, international stakeholders (trade, onsite optimisation, product, development, editorial, acquisition), and our counterparts in the UK search team
Forecasting: Use reasonable logic to forecast customer acquisition, traffic, and revenue numbers in developing the wider search strategy, and associated business cases
Data, Reporting and Analysis: Take ownership of comprehensive weekly/monthly and project-specific reports. Able to tell a clear story behind numbers from disparate sources, and succinctly pull out the short, mid, and long-term actions required. The candidate will also be expected to carefully review SEO implications of stakeholder projects and present back adapted courses of action
Industry: Draw actionable insights from the latest algorithm updates, competitor activity, and the wider industry landscape, to tactically grow our natural position within the market
Culture: Drive a culture of best practice, idea creation, and change.
About You
Minimum Qualifications and Knowledge:
Extensive experience to support with the development of our paid presence across the MENA markets on search platforms.
3 years experience in PPC or across retail clients agency-side.
Experience managing complex account structures and multiple markets.
Had experience working closely with an external SEO agency to deliver against the business organic search strategy.
Hands-on experience working in SEO across technical, outreach and content projects, and be able to effectively report on all deliverables to senior stakeholders.
Have an agency background or have worked in-house at a retailer.
Confident in using search and analytics tools, be able to work autonomously, be a solid communicator, and passionate about championing SEO’s role in the wider marketing mix.
Minimum Experience:
At least +3 years of experience. A results-driven, energetic individual who values teamwork as an integral part of achieving great results
Behavioural Competencies
تفاصيل الوظيفة
منطقة الوظيفة الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
https://www.bayt.com/ar/uae/jobs/digital-marketing-executive-64401647/
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