Job Description and Requirements
Job Description Development and Execution of the Marketing Plan to increase UAEU SIP awareness, reputation and engagement. • Support the development of the marketing strategy in line with UAEU SIP objectives. • Analyze market trends and, based on it, recommend changes to marketing and business strategies. • Update and manage, on a daily base, the marketing budget. • Build strategic relationship with stakeholders: public and private, domestic and international. • Liaise with Media and University Outreach Department to increase UAEU SIP coverage and visibility. • Develop marketing campaigns to attract sponsors, partners, investors, startups, SMEs and research centers/ Labs to UAEU SIP. • Own the marketing campaigns form ideation phase to evaluation. • Establish and Measure ROI targets for all Marketing campaigns. • Collaborate with Partners to increase awareness and engagement. • Approves and oversee and work with other Marketing team members and creative teams to develop campaign ideas, content, graphics designs, promotional materials and identifies the appropriate media channel. • Ensure creative marketing materials and content are consistent and in line with brand guidelines. • Participate in all areas of content generation and production across all UAEU SIP platforms. • Engage on social media. • Coordinate UAEU SIP events: owned and in partnership. • Attending conferences, exhibitions and competitions to gain insight about the market dynamic, research and trends. • Evaluate, track and report marketing campaigns on a regular base, adjust the marketing plan accordingly. • Implement and improve lead generation campaigns, measuring results. • Execute overall CRM and direct marketing. Keep an updated CRM database, develop actions to increase engagement. • Provide expert direction and insights on marketing matters to UAEU SIP units. • Keep effective internal communications to ensure that all UAU SIP staff are kept informed about the marketing objectives. • Participates in the evaluation of potential strategic partnerships for UAUE SIP Marketing. • Conduct media monitoring of UAEU SIP news and content analysis. • Other related tasks as assigned.
Minimum Qualification • Bachelor’s degree, preferably Master’s degree in Marketing, Business or related field. • Minimum 3 years in the same field
Preferred Qualification • Proven experience as marketing specialist or similar role, thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods • Proficiency with Google Analytics and other web analysis tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) • Comfortable with numbers, making sense of metrics and working with spreadsheets • High ability to prepare reports, proposals and presentations • Up-to-date with the latest trends and best practices in online marketing and measurement. • Strong understanding of Microsoft Office Programs • English language proficiency
Expected Skills/Rank/Experience • Accountability • Effective resource management • Focus on results • Focus on Client Relationships • Organization and prioritization skills • Analytical, communication and presentation skills • Creativity • Critical Thinking • Teamwork
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.akhtaboot.com/en/uae/jobs/al-ain/119451-Marketing-Executive-at-United-Arab-Emirates-University
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