Job Description and Requirements
Key Responsibilities Strategy & Planning • Leads the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies. • Benchmark with other international and local universities to review best practices and ROI on Social Media spenditure. • Assists the Sr. Marketing Manager to develop the social media annual budget and ensures adherence. • Leads, manages and coaches the social media team Social Media Communication Duties • Plans and executes crisis management procedures regarding communication with both internal and external stakeholders. • Establishes workflows for digital communication procedures for every medium utilized. • Develops strategies and programs for all of ADU’s digital applications including but not limited to: • Website and all social media platforms • Mobile application conceptual development and implementation • All social media enhancement projects. • Manages with cross-functional teams and external agencies to build communications plans that leverage the social media space. • Writes the content for all of ADU’s social media channels. • Manages internal/external social media communication projects. • Sets goals to increase ADU’s social media presence on channels such as Twitter, Facebook, LinkedIn, YouTube and Instagram. • Monitors all digital mediums on a daily basis. • Plans with marketing team to create branded social media campaign assets. • Ensures high standard of customer relationship management with all internal and external stakeholders. • Tracking and analyzing the impact of enrollment from social media efforts. Data analysis and Reporting • Conducts daily and weekly data analysis reports of the university’s social media activity. • Provides feedback and advice based on social media research. Minimum Requirements • Bachelor in Marketing or PR • 6-8 years • experience in marketing, social media or content related role preferably within an agency. • Bilingual (English + Arabic) • Working knowledge and real-world experience in planning, managing and executing social media initiatives • Real experience planning social media programs • Strong writing and communication skills • Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube, • Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, and other programs • Experience writing and editing content for the social media space. • Committed, organized, work under pressure, attention to detail, problem solving, creative thinker
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https://www.akhtaboot.com/en/uae/jobs/abu-dhabi/131618-Senior-Social-Media-Specialist-at-Abu-Dhabi-University
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