Digital Marketing Specialist

Digital Marketing Specialist to drive digital executional activities to support marketing initiatives to gain consumer mind share, reinforce brand awareness, support sales objectives (accumulation of new customers and retention of existing customers) and increase consumer engagement.

Bachelor’s degree in business/marketing or related field required.Minimum three years of experience in marketing with a focus in digital and social marketing.Business and creative writing experience is required.Proficient with MS Office Suite, website content management systems and internet research techniques is required.Experience using web tracking and analytics tools such as Google Analytics, AdWords, MediaMind, comScore and email marketing systemsExperience with Adobe Photoshop, Dreamweaver, HTML, HTML 5,Flash, Adobe Illustrator and Adobe InDesign is a plusStrong written and verbal communication skills.Highly motivated and detailed oriented.