tourism marketing in side and out side Egypt
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Plan and implement a strategic, overall marketing and communications program for The Shops at Norterra. Plan and effectively execute an integrated advertising program to enhance tenant sales and generate positive results for the overall success of the center. Plan and implement targeted consumer initiatives such as direct mail, shopper incentive programs, and email and printed newsletters. Plan and implement center s special events including tenant coordination, entertainment, vendors, decorations and value-added opportunities. Coordinate a community relations program that makes the center an integral part of the trade area and a community resource. Maintain center s Web site, registered shopper database, and social media outlets. Conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and to be proactive in marketing efforts. Prepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc., to corporate and center management, investment partners and other designated parties. Develop and implement a tenant relations program that includes, but is not limited to, regular tenant meetings, tenant newsletter, personal calls and visits, customized marketing plans and sales incentives. Create activity within the assigned center that increases shopper frequency, length of time in the center, and the number of retailers visited while on property. Assist Leasing as needed through research and marketing efforts in achieving 100% tenant occupancy. Other duties as assigned. Provides objectives, evaluates performance and gives interim and annual performance reviews of direct reports. Apply online via the following link: |
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