Regional Marketing Manager

الوصف الوظيفي
Al Safi Danone is seeking a passionate, experienced Regional Brand/Marketing Manager with a proven track record of brand management, mix development & innovation management. The position is based in Riyadh.

Role Purpose

The Regional Brand/Marketing Manager is the owner of the Brand and the director a number of workstreams to drive the brand towards long term sustainable and profitable growth across KSA, Gulf & Levant. In summary:

Leads the development of the Brand Marketing Plans
Leads a multifunctional team to deploy plans in the market and monitors performance of the support plans
Participates in various cross-functional teams – Strategy & Insights, R&D;, Shopper Marketing, Sales, Supply Chain, Finance and externally with local support agencies such as PR, Media, Sponsorship, and Activation
Job Responsibilities

Brand Management:

Lead integrated Brand Marketing Plan development and deployment
Supervise consumer research to inform better decision making through better consumer understanding leading to better strategy formulation and more effective marketing and innovation plans
Define brands’ strategies for existing and new brands & categories
Translate Marketing Strategy into activity calendars and Innovations
Analyze the consumer & Sales data, generate insights to build stronger consumer marketing plans
Monitor the sales performance and market share of competitors & design relevant activities to address challenges/ opportunities
Track & monitor brands’ performances in the market against market changes (e.g., competition, consumer trends, and market trends) and develop adequate plans to strengthen the brand position in the market, overcome challenges and/or capitalize on opportunities
Brand Development:

Participate in the development and marketing of ideas related to the brand
Develop pricing actions that include strategic pricing and promotional strategies
Develop brand strategies that are fit with the market & consumer needs, and ensuring coherence & alignment of global brand strategies
Operations Management:

Manage the daily operations of Marketing Innovations to ensure that work processes are implemented as designed
Lead brand promotional activities
Manage brand operational activities: (e.g., sampling, and events)
Manage the preparation of timely and accurate reports to meet company and division requirements, policies, and standards
Marketing Innovation Management:

Define the five years Marketing Innovation strategy, leveraging brand/ consumer/ competitor insights
Follow-up on latest technologies for the brand products, and be a force of proposition driving the innovation pipeline
Responsible for launch management; building launch plans and channel strategies (promotions, media and POS).
Lead selected Marketing Innovation projects with Brand team support regarding New Brands, New categories, High investment/ high potential
Recommend Innovations launch support to be approved by the Chief Marketing Office and the CEO
Budgeting:

Develop Brand plans and work with Finance, Commercial, R&D;and Sales to ensure successful implementation
Develop plan and budget for the respective brand by conducting analysis and preparing data related to specific elements
Monitor the financial performance of the deployed Marketing activities to maximize ROI and build corrective measures when required
Policies, Processes & Procedures:

Recommend improvements to company/division policies
Direct the implementation of processes and controls covering all areas of Innovations activity so that all relevant regulatory/legislative requirements are fulfilled while delivering a quality, cost-effective plans

المهارات
Qualifications

Working Experience and Educational Background::

FMCG / Food & Beverages industry Experience. Dairy Experience preferred.
10 - 12 years of relevant experience in marketing including at least 2 years in positions of progressively increasing managerial responsibilities
Experience in KSA market is required
MBA in Marketing or equivalent qualification from an internationally recognized school
Professional Knowledge:

Understanding consumers, shopper & customers
Marketing acumen: Ability to build equity and business
Digital marketing/ demand creation
Ability to inspire a team
P&L;– financial acumen
Ability to translate insight into action
Innovation Management from idea to deployment
Creates/deploys integrated communication
Monitors progress and takes action
Behavioral Competencies:

Creative and collaborative mindset
Emotional Intelligence/ Empathy
Adaptable and entrepreneurial
Sense of ownership and accountability
Resilience and problem solving
Strong communication and influencing skills with diverse, multi-functional stakeholders
Ability to build positive and impactful partnership with agencies
Obsession with brands, innovation & consumers
Sense of Aesthetics, Analytical Thinking & Rigor

تفاصيل الوظيفة
منطقة الوظيفة الرياض, المملكة العربية السعودية
قطاع الشركة السلع الاستهلاكية سريعة التداول
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1

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