Assistant Marketing Manager
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الوصف الوظيفي • Planning the Marketing Calendar including updating and circulating amongst all territories Marketing teams. • Budgeting for marketing activities and monitoring the spends of the annual marketing budget • Support in maintaining budget controls on the assigned marketing budget • Implementing all planned thematic and tactical activities adherence to the Marketing Calendar across all territories. • Implementing various new initiatives to increase footfall. Marketing Execution • Support in building and enhancing the brand Image of the concept in line with its concept objectives • Help liaise with Media Agencies/Consultants to develop appropriate theme board/communicationmethodology in line with concept objectives • Manage advertising creatives for all territories ensuring brand image is kept consistent within Middle East requirements. • Creatives include ATL and BTL related works – eg magazine | newspaper adverts | digital | outdoor branding | transit media | radio scripts and SMS | instore communication. • Overseeing digital and social media executions for the brand and providing support when needed. • Manage all in-store creatives including generic, seasonal & promotional. • Work alongside the Marketing Head to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor, radio and digital. • Work closely with the Graphic Designer in managing the entire design process - sourcing suppliers and samples, completing allocations for all stores across the Middle East etc • Supplier and vendor management - approving samples, negotiating cost, new material development etc • Collate competitive research on window schemes, season launches, sales, promotions and offers • Help review the effectiveness of advertisement promotions and take corrective actions • Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers • Support in recommending store promotions in consultation with buyers/retail operations/ corporate marketing • Forecast along with buyers / retail operationsthe increase in footfallsales during the concept’s promotions • Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits • Prepare the LPOs (job orders) for the same and maintaining a monthly update to the ‘spend vs. budget’ • Work closely with Customer Loyalty team (Shukran) on understanding customer profile, ideating and proposing schemes to increase customer loyalty base with the brand and decreasing churn • Ensure adherence to marketing calendar across territories and to ensure consistency in creatives, advertising, promotions, events and meet other day-to-day requirements • Ensure sourcing of all legal permits prior to promotional events. • Monitor events from start to end to ensure success and tweak if necessary based on competition or market volatility. • Competitor mapping. • Planning and executing activity for New store openings • Maintain and monitoring website hygiene and ensuring look and feel are in line with brand image. • Liaising with all internal stakeholders on works that affect and impact marketing. • Coordinate with the Stores for the following: o POS Requirementsfor the launch of Marketing Promotions o Consolidation and follow up of their requirements with regards to marketing and retail consumables • Arrange for the printing and production of new materials (literature, exhibition stands, give-aways etc.) prior to events / shows Maintaining media relations in interest of the Concept. • Coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization • Coordinate cross promotions, tie-ups, brand events for store launches, celebrity tie-ups, photoshoots etc • Coordinate with the agency on the image campaign for the season • Follow through the media advertising maintained with the agency • Coordinate with the Advertising agency for the artworks, media materials, photo shoots, • Ensure that the images on the vans and delivery trucks are changed at a regular interval of times Market Research • Partner with Corporate Marketing for periodic market research to study the customer profile / preferences and buying patterns. • Partner with Corporate Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign Other Marketing Activities • Retail and Warehouse uniform designing and executions • Maintain and design all marketing stationary (letter-heads | business cards | shopping bags etc) • SPOC for internal corporate communication – highlighting the brand on FB@ work, in other forums and platforms. • Coordinate with other outside agencies in consultation with corporate marketing for order placements and printing needs, shopping bags, stickers, flyers, and another sales material • Support in managing Cross Promotion and Co-branding (i.e. Banks, Airline, other related subsidiaries) • Coordinate with Public relation agencies for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR. • Help manage the loyalty program/privilege clubs at the Concept and recommend strategies to ensure increase in the perception level of the program المهارات https://www.bayt.com/ar/saudi-arabia/jobs/assistant-marketing-manager-4486617/ |
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