الوصف الوظيفي
Summary of Duties:
Helps the company to understand which products are of interest by analyzing market
data on a local, regional or national level. They determine what consumers are requesting, what gaps are
within the market, which product is of interest to each consumer, and how much money people are willing to
spend on those products.
MAIN DUTIES:
Planning and recommending new tests/ service enhancements and updates to identify new business opportunities.
Performing tests/product demonstrations for customers, staff, and other stakeholders by direct communication with the clinicians in the hospitals and polyclinics to discuss medically the aim and the benefits of the laboratory tests.
Direct communication with our referral laboratories to discover their new tests/ service and the chances of introducing those tests as new tests/ service to our laboratories.
Preparing internal training material for the laboratory employees regarding the special tests/service inside the laboratory.
Conduct trainings to marketing and sales team about the new tests/ service.
Identifying new market opportunities and conveying this information to the CMO, Lab directors, sales team and other relevant stakeholders.
Scheduling training sessions and attending meetings as required.
Answering all new tests/ service related questions in a scientific way and addressing queries promptly.
Giving tests/ service recommendations and suggestions to increase revenue.
Helping in establish pricing strategies and guidelines for new tests/ service development.
Obtain customer feedback and suggest appropriate tests/ service revisions accordingly.
Coordinate with sales and marketing teams in tests/ service development activities.
Provide support for marketing collaterals, advertising materials, marketing campaigns, tradeshows and other promotional activities.
Address customer issues and concerns in a timely fashion to ensure customer satisfaction.
Work with business team to identify new customers and to retain existing customers.
Stay up-to-date with tests/ service knowledge, business flow, sales process and market dynamic.
Maintain complete documentations for all tests/ service related activities.
Continuously expand knowledge of the laboratory staff about the tests/ service.
Help customers determine which tests/ service is the right choice for them
Demonstrate tests/ service functionality accurately and completely
Communicate with the laboratory technical staff to get the technical background about the laboratory service.
Seek self-improvement through mentoring and education from lab management and other laboratory seniors
Provide training and mentorship to junior team members
Remain in compliance with company guidelines at all times
Log all customer contacts including contact information for follow up
Follow up with potential customers
Monitors all aspects of the new test/service lifecycle, including long- and short-term development and marketing.
المهارات
MINIMUM POSITION QUALIFICATIONS
Education:
Bachelor degree in any medical field normally (medicine, pharmacy, dentistry or science)
Experience:
At least two years’ experience in medical marketing.
KNOWLEDGE, ABILITIES AND SKILS:
Should be totally customer oriented
Should have an in depth knowledge of all the products of the organization.
Should be self-motivated and determined to achieve challenging goals and objectives.
Should be able to understand the clients' needs and should have a vision to design strategies that will maximize the revenue of the organization.
Should be able to identify the product issues and resolve them immediately.
Has the ability to make sure that the present clients remain intact and design strategies to market the new and existing tests/services, and thereby attract and add new clients
تفاصيل الوظيفة
منطقة الوظيفة الرياض, المملكة العربية السعودية
قطاع الشركة خدمات الرعاية الصحية الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني مبتدئ الخبرة
عدد سنوات الخبرة الحد الأدنى: 2
منطقة الإقامة الرياض,المملكة العربية السعودية
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/saudi-arabia/jobs/medical-marketing-specialist-4253153/
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