Lead Conversion and Retention Manager

الوصف الوظيفي
Job Purpose
Responsible to drive digital & multichannel communication campaigns and drive lead conversion as well as increase retention.  This is sales oriented role and candidate is expected to drive strategies for lead conversion and renewals with sales targets.

Develop and manage sales strategy for SME and Corporate segments for digital sourcing
Develop and execute the organic and paid digital media marketing strategy for lead generation for assigned products across individual, SME and Corporate segments
Oversee lead nurturing programs, responsible for prospects segmentation and communication touchpoints across the buying cycle. A key part of this role is to drive our lead management/marketing automation platform across all relevant activities
Plan and manage contact strategies to support cross-lifecycle audience engagement, lead nurturing, conversion, retention, cross-sell, up-sell or to reduce churn rates
Drive outbound call centre team to convert online leads or transfer to distribution team for further processing. Closely monitor conversion process and take appropriate action to increase conversions.
Liaise closely with other departments and engage stakeholders to ensure the marketing automation Strategy and tools are fully embedded across all integrated campaigns, and ensure ROI is demonstrated.
Take ownership for customer Contact Strategies including personalised communications using email marketing, SMS, Web/app push notifications and outbound call center.
Formulate campaign briefs based on a learned knowledge of customer triggers, interests and behavioural patterns
Evaluate, monitor and produce reports including KPIs for campaign strategies.
Plan data selection, segmentation and prepare campaign lists. Ensure the systems can support data selection required.
Improve ROI and customer lifetime value across all campaigns.
Drive customer insight through the business and manage consumer research programmes.
Embed CRM across the brand to improve loyalty and assess opportunities to increase sales.
Responsible for all technical aspects of the CRM and email system, to ensure optimisation, delivery and service.
Contribute to systems and processes documentation, design and customisation, configuration of CRM, marketing automation and other customer data Systems.
المهارات
• Digital marketing and media experience
• Experience of CRM platforms and marketing automation.
• Experience of using Web Analytics packages.
• Experience of database mining, list segmentation and contact targeting.
• Knowledge of email service providers and HTML.
• Analytical skills, with the ability to interpret and manipulate data and drive actionable data/insight into campaigns, working with large databases for data segmentation and data mining.
• Track record of delivery of campaigns, in particular communication and complex campaigns.
• Experience of working in a Direct Marketing, Multi-channel or Analytical environment
• Experience of working with call centers and customer followups

تفاصيل الوظيفة
منطقة الوظيفة الرياض, المملكة العربية السعودية
قطاع الشركة الإنترنت والتجارة الإلكترونية; الاتصالات والشبكات; التأمين
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 8 الحد الأقصى: 15
منطقة الإقامة المملكة العربية السعودية
الجنس ذكر

https://www.bayt.com/ar/saudi-arabia/jobs/lead-conversion-and-retention-manager-4173589/