Events Marketing Manager

Title: Events Marketing Manager
Category: Jobs Offered
Region: Saudi Arabia
Description:
Events Marketing Manager

I am recruiting a Direct Marketing Manager / Events Marketing Manager / Digital Events Marketing expert to join this superb Events Company at a very exciting tie. YOU must have previous experience of Events Marketing preferably Exhibitions or Conference Marketing. If you enjoy creating superb Marketing Strategies using online & off line marketing, and enjoy Digital Marketing then this is the role for you.

use our range of exhibitions, conferences, tradeshows, and websites to target new business, demonstrate their products, build deeper relationships with their clients and identify new opportunities for performance improvement.
will be responsible for promoting a number of international conferences over the course of the year. This is a campaign based marketing role where you will be using a variety of marketing tools such as direct marketing, online marketing and social media. The marketing manager will also set up media partnerships, write copy and analyse campaign results.

Key responsibilities as a Direct Marketing Manager / Events marketing Manager

- Develop marketing strategy in conjunction with the event director across a niche portfolio of events
- Develop creative marketing communications campaign for Client Conferences, using all aspects of DM – mailing, email, online, social media, SEM, PR, advertising
- Drive new leads for the commercial team through the effective use of content marketing
- Oversee the organisation of both internal and external promotional activities, ensuring they are carried out efficiently and within agreed budgets
- Coordinate all marketing plans and activities with other staff to ensure that the plans are delivered effectively
- Manage and monitor fulfilment of DM campaigns.
- Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered
- Develop and maintain systems and processes which enable the team to carry out and report on its activities efficiently and effectively
- Provide Marketing Management with on-going and post campaign effectiveness reports and recommend on-going improvements
- Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
- Promote a culture of testing and change to continuously drive improvement
- Manage and monitor budgets, provide accurate forecasts and feed into the budget setting process

Skills

- A proven track record of creating successful marketing communications campaigns for conferences
- Proven use and understanding of complex databases and segmentation techniques
- Proven understanding of tracking and response reporting
- Excellent project management, planning and organisational skills
- Excellent interpersonal and communications skills
- Good copywriting skills
- Excellent financial management skills
- Excellent negotiation skills
- Excellent people management skills
- Literate and numerate
Excellent project management, planning and organisational skills
Proven understanding of tracking and response reporting
Exceptional interpersonal, communications and negotiation skills
Strong leadership and people management skills
Excellent literacy and numeracy with strong copywriting skills
First-rate financial management skills
Marked research and analytical skills
Experience in brand creation and management, strategy and planning
Excellent valuation and measurement of effectiveness.

Key accountabilities
Marketing: Coordinating all marketing plans and activities and ensuring they are delivered effectively and to budget. Developing creative marketing communications campaign using all aspects of direct mail (mailing, email, online, social media, SEM, pr, advertising). Driving new leads for the commercial team through the effective use of content marketing.
Project management: Developing and maintaining systems and processes that enable the team to carry out and report on its activities efficiently and effectively. Managing and monitoring budgets, providing accurate forecasts and feeding into the budget-setting process. Providing post-campaign effectiveness reports and recommending on-going improvements.
Customer focus: Managing, maintaining and regularly reviewing relationships with key suppliers to ensure highest levels of service are continuously delivered.

If you would like to apply for this fantastic role as a Direct Marketing Manager / Events Marketing Manager / Digital Marketing Manager within a leading conferences and events company then send your CV to