Brand Manager
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الوصف الوظيفي Preparing and implementing plans, programs and marketing campaigns for the brand, and contributes to setting the pricing strategy for the brand’s products, preparing new designs for the development of the brand’s products, and preparing the necessary budget for promotional campaigns. Basic duties and responsibilities of the job 1- Contributes to preparing business and marketing strategy and plans by classifying and analyzing market information, movement and sales volume, determining market penetration strategy and market development strategy for brands, and making recommendations and proposals. 2- Preparing financial estimates for the plans of the brand management activities by defining the activities and promotional campaigns for the brands that achieve the selling goals of the brands and coordinating with the Marketing Services Department to determine the implementation costs. 3- He continues to open and prepare new sales channels by submitting serious proposals and initiatives, the strategy of the target markets, and coordinating with the concerned departments, each within his jurisdiction, to prepare the opening of the new sales channels according to the approved plan and submitting a report to the direct manager. 4- Contributes to setting the pricing strategy for the products of each brand by submitting proposals to modify the price of the products after ensuring that the results of the brands’ products and prices are reviewed according to market information, sales movement, costs and classification, and submitting reports that include proposals for prices and discounts. 5- He is keen to update the designs and general appearance of the brands by analyzing and reviewing market information and reports on the current products, identifying the available opportunities, determining the customers’ needs for the designs of the models, proposing opportunities to develop products in coordination with the concerned departments, and raising the proposals to the direct manager. 6- Contribute to providing information for new products by extracting opportunities to develop new products and from the results of marketing brands, preparing a report containing proposals for specifications for new products and raising recommendations for approval by the direct manager. 7- Supervising the implementation of the procedures required to activate the readiness of trademarks by following up on the preparation of trademark policies and guidelines from determining the design and general form of the trademark and determining the trademark guidelines from the content of the logo, website and advertising, following up on the implementation of trademark policies and guidelines by reviewing reports to assess the extent to which sales channels are committed to their application and submitting reports direct boss. 8- Supervising the development of trademarks by reviewing the marketing reports and studies collected by marketing research on markets and competitors and presenting them in the form of results. Appropriate decisions can be taken in the event of a request for amendment, and then recommendations are made for opportunities to improve trademarks with reports to the direct manager and follow-up on the implementation. 9- Contributes to the implementation of the brand advertising and promotion activities plan by defining the appropriate marketing tools for the brand’s advertisements and promotional campaigns in coordination with the concerned departments and following up the implementation in accordance with the approved brand development plan. 10- Ensuring the implementation of marketing and promotional campaigns by following up on the application of promotional and advertising tools for brands, reviewing the results and outputs of the campaign and its reflections, preparing reports and submitting them to the direct manager, and following up with specialists to implement the campaign in accordance with the set plan. 11- Defining marketing tools and materials for marketing campaigns by defining the appropriate marketing activities and tools, following up on the implementation of the plan, and ensuring that a distinct image of the group’s activities is conveyed. 12- Contribute to the supervision of the development and training of the management team through the development of development plans and follow-up implementation according to the planned schedules and training of the work team. 13- Contribute to the development of marketing policies and procedures by reviewing the results of the application of marketing procedures and suggesting recommendations for corrective measures and reporting to the direct manager. المهارات • Skills of setting goals and marketing plans and preparing promotional budgets • Skills of using computers and its applications. • Analysis skills and awareness of implementation costs. • Knowledge of modern marketing and advertising methods and methods. • Capabilities in preparing studies and marketing research • Skill and ability to lead, motivate and direct work teams. • High skills in communication and negotiation. • The ability to analyze the strengths and weaknesses of marketing campaigns. • Skills of analyzing customers’ needs for new products • Fluency in both written and spoken Arabic and English. Knowledge and Experience: • Bachelor’s degree (specializing in management or marketing) with experience between 1 to 3 years in managing marketing activities and programs in the field of FMCG or 5 years in a similar field • Experience in translating strategic objectives into marketing plans and initiatives. • Experience in evaluating recommendations for new designs, and understanding and applying marketing tools. تفاصيل الوظيفة https://www.bayt.com/ar/saudi-arabia/jobs/brand-manager-4469859/ |
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