Advertising Strategic Planner
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الوصف الوظيفي Sharing your own best practices from other planning experiences Understanding the client’s business needs, and how our strategies will deliver on their objectives and KPIs Developing fresh insights about the attitudes, needs, behaviors and relationships of all stakeholders Uncovering and interpreting relevant cultural and social trends Assessing competitive strategies and uncovering white space opportunities Developing and delivering the brand strategy, from vision and essence to positioning and messaging architecture Partnering with the creative team to ensure that creative delivers the strategic objective Becoming an indispensable team member and delivering client statisfaction Ability to: Integrate learning to develop brand and communications strategies Write and deliver thoughtful, inspiring creative briefs Visualize strategic thought in evocative and expressive presentations, delivered with confidence and authority |
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