Digital Marketing Manager
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الوصف الوظيفي Devise strategies to drive online traffic to the company website/ social media and apps. Track conversion rates and making improvements to the website/ social media and apps Develop and manage digital marketing campaigns Develop and implement Social Media Strategy Manage the design and updates of company website Develop the Marketing department budget and ensure control thereof Conduct market research and analyze competitors Keep abreast with new technologies in digital marketing Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, apps and system and display advertising campaigns Measure and report performance (ROI and KPIs) Collaborate with agencies and other vendors for production of marketing collaterals, events, and SM Respond to general inquiries concerning area activities in accordance with established policies and procedures. Develop and implement marketing and advertising campaigns, special promotions and marketing calendar. Track product line & menu items sales and costs by analyzing and entering sales, expense, and new business data. Provide analytics reports as required Prepare and present monthly marketing activities Design a wide variety of customized, professional-quality marketing materials that may include Menus, advertisements, illustrations, Flyers, and brochures for the brands & presentations purpose using advanced desktop, graphic. Prepare Images Catalogue for Menu and other pictures
BS/MS degree in marketing or a related field Qualified member of the CIM or equivalent. Experience managing Affiliate programs, ecommerce, SEO, PPC, Email marketing, and social media Strong understanding of current online marketing concepts, strategy and best practice. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google AdWords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking تفاصيل الوظيفة |
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