الوصف الوظيفي
• Developing and implementing effective marketing communication campaigns for conferences and exhibitions.
• Using the full marketing mix for the company’s marketing communications.
• Writing copy for all marketing collateral, including brochures, letters, emails and websites.
• Understanding the product and customer profile and write through specs for each conference/exhibition.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition.
• Working with in-house designers to produce materials of visual impact and within brand guidelines.
• Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
• Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format.
• Sourcing advertising opportunities and placing adverts in the press, radio or TV as per the marketing plan.
• Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs.
• Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate.
• Monitoring competitor activity and generating reports.
• Exploring customer opinions and gaps in the market.
• Looking at competitors marketing strategies.
• Making sure campaigns deadlines are met.• Distributing posters, flyers or brochures.
المهارات
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تفاصيل الوظيفة
منطقة الوظيفة: المملكة العربية السعودية قطاع الشركة: غير ذلك طبيعة عمل الشركة: صاحب عمل (القطاع الخاص) الدور الوظيفي: التسويق والعلاقات العامة نوع التوظيف: دوام كامل الراتب الشهري: غير محدد عدد الوظائف الشاغرة: غير محدد الرقم المرجعي للوظيفة: JB3775537
المرشح المفضل
المستوى المهني: متوسط الخبرة
https://www.bayt.com/ar/saudi-arabia/jobs/marketing-executive-3775537/
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