Digital Marketing Manager

الوصف الوظيفي
Scope and Job Description:

We are currently seeking an experienced and creative Digital Marketing Manager to oversee our digital campaigns. In this position, you will be responsible for the management of all digital platforms, including developing strategies to increase traffic, establishing schedules for the release of articles or blog posts, and monitoring performance to measure the success of the campaign.
In addition to experience in digital marketing, the right candidate will possess a growth mindset. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns.

Responsibilities:

Form part of the company steering committee that will set the strategy and KPIs for the online proposition.
Cultivate an innovative and brand-stylish website & Mobile Apps that will drive new traffic and deliver a seamless online experience that will turn visitors into customers, whilst maximizing profitability of our online business.
Oversee all website & Mobile Apps content and creative direction, ensuring the content is measured and optimized.
Oversee management of updates, design, and user experience on all digital channels.
Conduct and report analysis of the site and social traffic.
Establish and monitor ROI and KPIs.
Create, maintain, and implement a digital marketing and editorial calendars.
Plan and execute multiplatform digital marketing campaigns.
Plan and manage our social media platforms.
Define the email marketing strategy for performance-based emails responsible for driving online sales
Oversee email marketing and lead nurturing efforts.
Own the use of marketing technology platforms.
Develop and execute an ongoing content promotion strategy.
Act as the community manager on social media accounts.
Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
Create landing pages and other conversion opportunities.
Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
Manage, monitor and optimize digital campaigns across Facebook, Google, Instagram.
Plan and execute all web, SEO/SEM, SMS, email, social media and display advertising campaigns.
Drive a segmented CRM approach which feeds on customer data and insights
Lead a team and manage budget across digital marketing.
Drive a segmented CRM approach which feeds on customer data and insights
Manage regular reporting of onsite analytics & performance for data driven decisions in order to maximize conversion and online sales.
Ensure the effective day to day running of the website & Mobile Apps, working closely with internal developers and external tech agencies for ongoing development to ensure a seamless UI / UX for our customers
المهارات
Bachelor’s degree in marketing, communication, or related field
5+ years of experience in marketing; with at least 3 years in digital marketing and newspaper.
Experience in managing/developing websites & Mobile Aps and associated digital marketing programs for an established brand or business of size and scale
Client side or agency side experience with knowledge and experience in working across; UI/UX, design & build, PPC/SEO, CRM.
Experience implementing and utilizing leading CRM systems.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Working knowledge of web design principles, best practices, and content management platforms.
Demonstrated ability to develop and execute sales and marketing strategies
Excellent communication skills.
Familiarity with analytical tools, such as Google Analytics and Webmaster Tools.
Historical track record of success in a digital marketing role.
Exceptional project management skills, with a keen eye for detail.
Comfortable working in a fast-paced, deadline-driven environment.
Self-directing and agile, with the ability to quickly pivot strategies, as needed.
Experience with marketing automation, email marketing, and other related platforms.
Passionate, creative thinker with exceptional analytical skills.
Team player with superb collaboration and communication skills. 
تفاصيل الوظيفة
منطقة الوظيفة الدمام, المملكة العربية السعودية
قطاع الشركة الإعلان
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 5 الحد الأقصى: 10
العمر الحد الأدنى: 30 الحد الأقصى: 40

https://www.bayt.com/ar/saudi-arabia/jobs/digital-marketing-manager-4211091/