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الوصف الوظيفي Responsibilities Within delegated authority, the Digital Content Specialist will be responsible for the following duties: General: ● Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms, creating inspirational, informative and engaging content. ● Plan, produce and create a program of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders. ● Develop creative ideas, suggest new innovative ways of delivering digital content and keep upto-date with the latest digital marketing trends. ● Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualising your findings. ● Participate in regular departmental and cross departmental progress meetings. ● Train and share knowledge with internal teams wherever possible to empower them to manage their own areas with ad-hoc support. ● Create graphics and edit photos, working with the internal design team when necessary. Branding and Marketing ● Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content. ● Utilising SEO methods to increase site traffic. ● Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics, SA360 and Bing feeding back to stakeholders and using the data to inform future activities. ● Contribute to and work with relevant team and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns. ● Contribute to online branding and possibilities that lead to more conversions, based on gathered data. Ecommerce ● Contribute to website development and optimisation; identify the areas for improvement. ● Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives. المهارات ● Degree in field of marketing and communication or online/digital marketing or a similar field. ● Experience in creating strong, engaging content for different digital channels like social, search, web and blogs. ● A portfolio of applicable outputs. ● An understanding of SEO best practices. ● Experience with content management systems (WordPress). Competencies: ● Fluency, both written and verbal, in Arabic and knowledge of the English language is required. ● Demonstrated excellence in writing, proofreading, and editing. ● Excellent research, organisational, and time management skills. ● Ability to manage several projects at the same time and look ahead to up-and-coming events. ● Strong listening and communication skills. ● The capacity to work independently and collaboratively. ● Ability to work efficiently without compromising quality or accuracy. ● Accustomed to a project-based way of working Special notice: ● At least 2 references need to be provided; ● Evaluation of qualified candidates will include an interview ● Salary package will depend on knowledge and experience. تفاصيل الوظيفة https://www.bayt.com/ar/qatar/jobs/digital-content-specialist-arabic-4612541/ |
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