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الوصف الوظيفي ● Plan and monitor the ongoing company presence on social media. ● Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness ● Be actively involved in SEO efforts (keyword, image optimization etc.) ● Prepare online newsletters and promotional emails and organise their distribution through various channels ● Provide creative ideas for content marketing and update website ● Collaborate with designers to improve user experience ● Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) ● Acquire insight in online marketing trends and keep strategies up-to-date ● Maintain partnerships with media agencies and vendors المهارات ● Excellent understanding of digital marketing concepts and best practices. ● Experience with PPC, Google Adwords and email campaigns and SEO/SEM. ● Working knowledge of ad serving tools (e.g., DART, Atlas) ● Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) ● Skills and experience in creative content writing. ● Analytical mindset and critical thinking. ● Excellent communication and interpersonal skills. ● Around 2 years of experience. ● BSc/BA in marketing or relevant field. تفاصيل الوظيفة https://www.bayt.com/ar/kuwait/jobs/digital-marketing-officer-4655067/ |
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