الوصف الوظيفي
Be able to bring Data to life via Historical and Real-Time Dashboard like:
Writing custom scripts on Python/SQL/DAX
Using data to derive insights from marketing campaigns to measure success metrics
Traffic Analytics - To deep dive into incoming App/Web traffic and help redirect traffic to increase conversion rates.
Paid Marketing Channel Analytics - Google/Facebook/Other Channels
User/Transaction behavior analytics
Propensity models and personalization models, e.g. what’s the best product or offer to drive a sale
Emails / SMS / AN – analytics models getting data from platforms like Net core + Branch + Internal Tables
Based on the insights help drive the strategy, optimization opportunities, product improvement, and more.
Building insights, taking actions, owning the metrics and outcome
Work with different channel heads and solve the challenges at hand
المهارات
Education- B.E./ B.Tech. or B.C.A. in Computer Science (or any relevant discipline) from a reputed University
Experience –2-4 year(s) of relevant experience
Candidate should have strong working experience with Data Cleaning, ETLs, Data Wrangling, Manipulation techniques and related Data Engineering Skills using tools like AWS, SQL, Python, Tableau OR Power BI, Advanced Excel with Power Query etc.
Proven experience to show how data analytics shaped strategy, marketing, and product. Should have multiple examples of this based on current and experience.
Strong marketing acumen to be able to translate Data into marketing outcomes.
Good understanding of Google Analytics, Google AdWords, Facebook Ads, Clever Tap, and other analytics tools
Very hands and data-driven attitude.
تفاصيل الوظيفة
منطقة الوظيفة الكويت
قطاع الشركة الإنترنت والتجارة الإلكترونية
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي تكنولوجيا المعلومات
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
https://www.bayt.com/ar/kuwait/jobs/marketing-data-analyst-4628669/
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