الوصف الوظيفي
Position Overview
Owns the end-to-end development and management of CVM (customer value management) and data driven marketing actions, conducted for either single business verticals or cross business units.
Essential Job Roles:
CVM action development
Engage with stakeholders in business units (BUs) to prioritize their business objectives; translate business objectives into mono BU and cross BU CVM Use Cases with the help of customer insights and business units’ inputs.
Define customer segments, work with data science and analytics team to analyse customer behaviour to identify opportunities for improved personalization.
Support development of CVM action ideas & concepts, CVM planning and action development across the customer lifecycle including acquisition, welcome, on-boarding, cross/up sell and retention.
Assist in product/customer proposition development and enhancement to meet customer needs and grow revenue based on customer and business unit strategies.
Engage with data analytics department to incorporate data analysis findings and insights to CVM action development process.
Build strong working relationships with multiple business users and vendors.
CVM action execution
Own the end-to-end development and execution of CVM initiatives based on prioritized use cases.
Execute experimental design of data driven marketing campaigns; drive insights from previous actions and improve CVM performance.
Support execution of CVM actions across the channels, in coordination with the Campaign Management team.
Enable key stakeholders to accurately monitor and track key success indicators.
المهارات
Skills, Knowledge & Experience Required
This is job opening is for Kuwaitis Only
Min 5-8 years’ experience
Bachelor’s degree preferably in Business, Marketing, Econometrics, Engineering, Computer Science.
Prior experience in customer value management and data driven marketing.
Experience in CRM / customer experience management strategy and execution.
Exceptional skills to interpret data from various sources and suggest creative marketing solutions.
Strong project management skills in developing and implementing initiatives.
Ability to manage senior relationships across all businesses and functional areas.
Ability to break down complex problems, settle disputes and resolve conflicts, negotiate and influence others.
Seniority Level
تفاصيل الوظيفة
منطقة الوظيفة الشامية, الكويت
قطاع الشركة البيع بالتجزئة وبالجملة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 5 الحد الأقصى: 8
منطقة الإقامة الكويت
الجنسية الكويت
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/kuwait/jobs/sr-associate-customer-value-management-4319838/
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