Digital Marketing Manager

Responsibilities
Hold responsibility for planning and budgetary control of all digital marketing
Translate business goals into digital marketing objectives, creating and communicating marketing targets/ briefs.
Drive digital marketing best practices and standards within the organization.
Evaluate customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing
Develop and manage digital marketing campaigns
Devise strategies to drive online traffic to the company’s website
Manage online brand and product campaigns to raise brand awareness
Manage the redesign of the company’s website
Track conversion rates and make improvements to the website
Utilize a range of techniques including paid search, SEO and PPC
Improve the usability, design, content and conversion of the company’s website
Travel to conduct service work