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الوصف الوظيفي · Deploy successful marketing campaigns and own their implementation from ideation to execution · Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis · Produce valuable and engaging content for our website and blog that attracts and converts our target groups · Build strategic relationships and partner with key industry players, agencies and vendors · Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely · Oversee and approve marketing material, from website banners to hard copy brochures and case studies · Measure and report on the performance of marketing campaigns, gain insight and assess against goals · Analyze consumer behavior and adjust email and advertising campaigns accordingly المهارات · Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate · Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) · Experience in setting up and optimizing Google Adwords campaigns · Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets · A sense of aesthetics and a love for great copy and witty communication · Up-to-date with the latest trends and best practices in online marketing and measurement · MBA degree in Marketing or related field تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/?page=6&jobId;=4200195 |
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