Digital Analytics Specialist

Hiring Digital Analytics Specialist
Location - Dubai
Job type - Contract to hire (6 Months extendable)
Notice period - 30 Days
Job Description
• Support overall Web & App analytics implementation by translating business requirements into technical documents.
• Support overall strategy, design & structure for web + app measurement and tagging.
• Track and analyze platform traffic patterns and online customer behaviors through dashboarding and reporting in Adobe Analytics & Google Analytics 4
• Reviews and understands all assigned Statement of Work (SOW) obligations prior to delivery.
• Develop, improve, and enhance all processes in Analytics (eVars and Props variable Implementations, Report suite configurations, Metrics, Dimensions, Segments etc.) and provide detailed tagging instructions to the implementation team.
• Establish and support governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform.
• Architect solutions & provide recommendations that drive results on campaigns & acquisition objectives.
• Responsible for assisting in defining and maintaining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
• Experience in working with Mobile Measurement Platforms (Adjust, AppsFlyer) is a plus.
Required Skills:
• 2+ years of professional experience in using
• Adobe Experience Platform Adobe Analytics
• Google Marketing Platform - Google Analytics 4, Looker Studio & Big Query
• Experience in debugging via Omnibug, GA Debugger, Adobe Experience Cloud Debugger and SQL.
• Tag Implementation Platforms – Adobe Launch, GTM
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https://gulfcareerhunt.com/digital-analytics-specialist-dubai-uae/