Assistant Brand Manager
KEY RESPONSIBILITIES:
• Development of Brand Strategy: Supporting the creation and implementation of strategies aimed at enhancing brand awareness, positioning, and equity.
• Execution of Marketing Campaigns: Collaborating with various teams, including advertising, creative, and media agencies, to plan and execute marketing campaigns.
• Product Portfolio Management: Assisting in the management of product portfolios to ensure consistent branding across different product lines.
• Brand Communication: Contributing to the development of brand messaging and communication strategies across multiple channels, such as digital platforms, social media, print, and events.
• Market Research and Analysis: Conducting market research, analyzing consumer behavior, and evaluating the effectiveness of marketing activities.
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