Marketing Manager
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الوصف الوظيفي 2. Assemble, manage and train a high-level brand marketing team 3. Set up the communication mechanism and process, brand guidance and assessment standard KPI between the general representative of each country and the regional headquarters in the region on brand and publicity work, to ensure that the publicity and publicity of each country abide by the brand guidance standards and improve the overall sales conversion effect. 4. Work with the sales department to ensure that the sales strategy and marketing strategy are aligned. 5. Plan the product regional launch landing plan and full life cycle marketing activities 6. Manage regional brand events, exhibitions, etc. 7. Build a regional public relations system, aggregate media resources, formulate brand public relations strategies and implementation plans. Public opinion monitoring, public relations crisis management. 8. Manage digital marketing to ensure full coverage of brand online channels 9. Manage public relations activities related to product launch, brand upgrade, and crisis response. 10. Guide and support market research, market data analysis and long-term and short-term market trend forecast reports 11. Identify competitors, monitor and study competitors’ strategic adjustments, and make strategic responses المهارات required to be borned/raised in GCC/Levantine countries, catalyst habits for regional culture, consumer psychology, and different groups of people 2. More than 8 years of experience in brand management in the automotive industry, more than 3 years of experience as brand director in the Middle East region of well-known brands/(such as BBA, Lexus, Toyota, Hyundai, Kia), or the Middle East regional headquarters of internationally renowned media companies and communication companies Work experience and have been responsible for planning work in the automotive field 3. Familiar with the media placement environment of automobile brands in the Middle East, and have a deep understanding of media development trends 4. Master the high-quality and rich media and public relations resources in the Middle East, understand the strength and expertise of brands in the Middle East and publicity consulting/agent companies, and have agency management experience 5. Have rich theoretical knowledge and practical experience in automotive product branding and corporate branding تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/marketing-manager-4513939/ |
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