Mobile App Marketing Specialist

الوصف الوظيفي
Conducting in-depth market research, consumer trend analysis, and competitor analysis in the target markets and preparing reports wherever necessary

Creating and implementing research-backed user-conversion strategies for improvements in the application

Planning and executing omnichannel marketing campaigns to ensure a high return on investment on marketing spend.

Managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook ads, Google ads, etc. to drive in-app purchases and top-ups

Assisting the product development and design team in making improvements to the application for conversion rate optimization aimed at increasing in-app purchases and top-ups

Creating, establishing, and improving Unibuy’s brand, brand image, and brand recall in the target region

Proven track record of delivering customer acquisition growth and optimization across key metrics.

Establishing, implementing, and measuring the effectiveness of mobile app paid advertising initiatives to drive in-app purchases and user top-ups

Overseeing and continuously improving tracking, attribution, and overall data access to analyze key metrics including cost per conversion, quality of the traffic by source, and return on investment.

Building, developing, and managing relationships with brands for associations, collaborations, and partnership opportunities

Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned)

المهارات
Excellent verbal and written communication
3 - 5 years of work experience in digital marketing in tech, mobile, e-commerce and other related industries in the Egypt region
Minimum 1 year of experience in in-app purchase generation
Minimum 1 year of experience in offline marketing and branding
Critical thinking and problem solving skills
Ability to work in a fast-paced environment where continuous innovation is expected
Excellent understanding of consumer trends and consumer brand advertising strategies in the Egypt region
Bachelor’s degree required
Ability and enthusiasm in working with startups and new-to-market products

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة الإنترنت والتجارة الإلكترونية
طبيعة عمل الشركة غير محدد
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 2
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 3 الحد الأقصى: 5
منطقة الإقامة الإمارات العربية المتحدة
الجنسية مصر
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/uae/jobs/mobile-app-marketing-specialist-4491611/