Digital Marketing Manager
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الوصف الوظيفي Key Responsibilities: 1. Formulate and design social media and digital marketing strategies in line with brand strategies and guidelines. 2. Manage all digital marketing channels in line with the digital marketing strategy to increase brand awareness of all relevant brands. 3. Manage and handle internal digital marketing team to achieve specific company objectives to increase brand engagements and conversions. 4. Review, negotiate and manage contracts & maintain partnerships with media agencies & vendors to improve user experience. 5. Plan and implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media Accounts, Email, Websites, E-Commerce Projects, etc.). 6. Handle and manage Website Quality Assurance as well as Testing (back-end & front-end). 7. Review and approve the content created for publishing onto various digital platforms. 8. Manage social media marketing campaigns, digital advertising campaigns, SEO campaigns etc. 9. Analyse digital marketing analytics reports and direct the Team to develop optimization plans to manage and improve online contents, SEO & Google Analytics. 10. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and train the Team. 11. Must be creative and come up with various innovative ideas to exhibit good digital presence for company and brands. 12. Handle new projects and work closely with business partners on branding through digital marketing activities as and when assigned. 13. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) 14. Strongly analyze end-to-end customer experience across multiple channels and customer touch points. 15. Manage and supervise E-commerce platforms (own & third-party) and web-sales activities. المهارات 1. Bachelor’s/ Master’s Degree in Marketing / Communication / Information Technology or relevant field. 2. Minimum 5 to 7 years’ managerial experience in digital marketing and social media management. 3. Experience in overseeing B2B social media, Google AdWords, SEO, SEM and Web Analytics Tools. 4. Sound IT knowledge to work on Website/ E-Commerce back end would be preferred. 5. Experience in consumer goods / retail / trading industry is an added advantage. تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/digital-marketing-manager-4490175/ |
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